Altamar Portfolio

Brand Communication Strategy - ElVelo

La Cofradia

● La Cofradia translates to “the brotherhood” and is the distillery where ElVelo is made. They do a significant amount of contract business, which is what made them uniquely suited to help in developing ElVelo. ● Their experience resulted in confirmation of quality Agave sourced entirely from the Valley, traditional processes followed in production, while allowing for minor alterations in that process to develop big character with minimal impact to costs. ● La Cofradia is also known for brands such as Casa Noble Tequila and Astral Tequila. ● The distillery is home to an historical museum dedicated to Tequila history, actively assists with energy and infrastructure locally, and has a hotel on site awarded for its appeal for tourism to Tequila - Hotel de Matices.

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