Altamar Portfolio

Brand Communication Strategy - ElVelo

Confirmed Additive Free

● ElVelo has been “Confirmed Additive Free” by Tequila Matchmaker. This program has quickly become respected and highly regarded by Agave geeks globally. ● The confirmation process involves testing of distillate direct from the still, and then from final bottling to confirm there have been no additives / changes made. ● Many distilleries and products are utilizing concentrated flavor additives as a way to mask using subpar Agave, or create additional artificial flavors. ● An additive free philosophy has always been part of the architecture of ElVelo, and now with the confirmation in place - it is validated by a respected third party.

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