Altamar Portfolio

Brand Communication Strategy - R.L. Seale’s 12 Yr

Distinctive Bottle - used for 2 Generations

● The unique shaped, opaque black bottle of R.L. Seale’s 12 Year is a custom mold now used for 2 generations. It was inspired by a similar bottle seen in Armagnac - reminiscent of a leather “waterskin” or the water vessels used by early explorers, and of course - pirates.

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