Altamar Portfolio

Brand Communication Strategy - ElVelo

Created by/with Bartenders

● The purpose of ElVelo was to bring Big and Bold Agave character not just neat, but especially in cocktail application - as such, it was important to test final samples in different cocktails. ● Five different cocktails were prepared with varying proof samples to determine the most expressive proof once mixed - the group, consisting of both US and Mexico based bartenders and Tequila experts unanimously selected 44.5% ABV across all cocktails tested. ● Five cocktails tested: Tommy’s Margarita, Paloma, Rosita, Frozen Mango Margarita and a “tiki” inspired Pineapple, lime & Cream of coconut cocktail.

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