Altamar Portfolio

Brand Communication Strategy - ElVelo

Bold & Assertive Character - Proof

● Part of the development of ElVelo included tasting the neat spirit at multiple different proof points to determine which had the best expression of the Agave. ● 13 total proof points were tested: 40%, 42%, 44%, 44.5%, 45%, 47%, 48%, 49%, 50%, 50.5%, 51%, 52%, & 55% ● In the end, the three favorites (44.5%, 45% and 50%) were tested in cocktail applications - the panel selecting 44.5%, blind, as the unanimous favorite.

5