Altamar Portfolio

Brand Communication Strategy - ElVelo

100% Valley Tequila

● 90% of all Tequila produced comes from within the Mexican state of Jalisco (one of the five states in the production region for Tequila) - within Jalisco there are two “recognized” regions for production the Highlands and the Valley (sometimes referred to as the Lowlands) - named as such due to be the Valley beneath the Tequila Volcano. ● Each region has distinct and unique character, the Valley typically showing more grassy, mineral and pepper character and Highlands showing more tropical fruit, acidity, and red stone fruits. ● ElVelo is sourced entirely from estates within the Valley of Tequila - 60% of which are owned and cultivated by the Hernandez Ramos family and La Cofradia. The other 40% are from close relationships they have developed over the years.

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