Altamar Portfolio

Brand Communication Strategy - RIGHT Gin

Sweden

● RIGHT is one of, if not the only, Swedish Gin on the US Market. There are two key factors to the reasoning for its place of birth - Henrik Facile & Lake Bolmen. ● Henrik’s background and upbringing in Sweden made him uniquely familiar with both distilleries, and different disciplines of distillation (blending vs London Dry), opening RIGHT up to the possibility of being a Compound style Gin before many others were embracing that methodology. ● The water source of Lake Bolmen is so distinctive and unique that it is a key element to defining the flavor profile of RIGHT. Because of local connections it was most viable to distill closer to the water source than to ship the water elsewhere.

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