Altamar Portfolio

Brand Communication Strategy - RIGHT Gin

Botanical Blend

● RIGHT is composed of 8 botanicals, all have been distilled separately, under vacuum, at specific temperature & pressure to extract the best character of that particular botanical. Those elements are then blended together to create the final composition of RIGHT. This is what helps to establish such a defined balance between all the botanicals in RIGHT. ● The botanicals are Juniper Berry, Sarawak Black Pepper, Coriander Leaf, Lemon Peel, Bergamot, Key Lime Peel, Bitter Orange Peel, and Green Cardamom. ● Previous iterations had specific sourcing locations, however the demand for botanicals has increased to a point where exact sourcing can no longer be guaranteed - however flavor, character and quality match is paramount.

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