Altamar Portfolio

Brand Communication Strategy - RIGHT Gin

Citrus Forward Gin

● Being a New Western Style Gin, Juniper is not the dominant botanical in flavor - rather it is held in balance with the rest of the botanicals in the blend. ● Of the Eight total botanicals for RIGHT - 4 are derived entirely from citrus (Lemon, Bergamot, Key Lime & Bitter Orange), and 2 are closely related to or have notes similar to citrus (Coriander Leaf & Green Cardamom) ● In general, many comment that RIGHT is a “Citrus Forward” profile of Gin, even though all botanicals can be detected separately, the general character is that of light and bright citrus.

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