Altamar Portfolio

Brand Communication Strategy - RIGHT Gin

Lake Bolmen

● Lake Bolmen in Malmo, Sweden provides the unique water source used for proofing RIGHT Gin - it is a protected natural arctic source. ● In the original development of RIGHT, over 220 different waters were tasted. The water source of Lake Bolmen presented a very heavy, and mineral dense character - which lent a softness, and essential contrast to the botanical profile of RIGHT. ● As water contributes 53% of the total volume of water in RIGHT Gin, the water source makes a significant impact on the character of the end product.

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