Altamar Portfolio

Brand Communication Strategy - RIGHT Gin

New Western Style Gin

● A coin termed in the last decade - New Western Style Gins break the mold of the traditional “London Dry” or “Plymouth” styles. ● Generally seen as being less Juniper forward. Still an essential component, but highlighting other and different botanicals more than just pronounced Juniper character. ● Often considered more “approachable” styles of Gin, due to Juniper being somewhat of a polarizing flavor.

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