Altamar Portfolio

Brand Communication Strategy - Probitas Rum

Luca Gargano

● Regarded by many to be one of the most influential individuals in the modern Rum era - Luca is the current owner of Italian based importer “Velier” and the creator of the “Gargano Classification of Rum” ● A strong advocate for all spirits categories, but Rum in particular, Luca has become a distinct voice within the global conversation surrounding understanding Rum’s origins, history, and respecting traditional practices in Rum making. ● Luca, through conversations with Richard Seale, also helped inspire the notion of a blended rum that harkened back to a true pre 1930’s style. “He wanted to make a rum that would have made a daiquiri in the 1930’s”

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