Altamar Portfolio

Brand Communication Strategy - Probitas Rum

Hampden Estate

● Founded in 1753, and home to one of the oldest sugar estates in Jamaica, Hampden is renowned throughout Jamaica and the world of Rum for its full intensity and flavorful pot still rums. ● Considered by many the quintessential heavy pot rum of choice - for food, beverage and blending applications. ● Embodying the distinct Jamaican style of “Ester-y” Rums, the pot still rums of Hampden express rich characters of overripe banana, cherries, vanilla and caramel. ● Hampden Estate uses only 17th century production methods - adhering to using only pot/batch stills.

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