Altamar Portfolio

Brand Communication Strategy - Probitas Rum

Foursquare Rum Distillery

● One of only four distilleries on the island of Barbados, and one of only two that are still owned by Barbadian families. ● Producer of a number of Award winning and recognized expressions of rum including Foursquare Rum Distillery Exceptional Cask Selections, The Real McCoy, Doorly’s, R.L. Seale & Co, and John D. Taylor’s Velvet Falernum. 7x Rum Producer of the Year, ISC. ● Known not only for their innovation, but also for deep respect and defense of traditional Caribbean rum making practices and strict adherence to not using any additives. ● Foursquare uses only 17th and 19th century production methods - the Pot / Batch still and the Twin Column Coffey Still. No Multi Column / Industrial stills are used.

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