Altamar Portfolio

Brand Communication Strategy - Probitas Rum

Unique Blended White Rum

● Probitas is a blend of different rums, from different sources, blended by Richard Seale. While Blended Rum has existed in many forms, this is the first time a Blended Rum has been made entirely in the Caribbean, and selected by the rum makers themselves. ● Unaged Pot Still Rum from Hampden Estate in Jamaica, selected by Vivian Wisdom, Hampden’s Master Distiller at the time of blending ● Unaged Coffey Still Rum from Foursquare Rum Distillery in Barbados, selected by Richard Seale ● 2 Year Aged Pot Still Rum from Foursquare Rum Distillery in Barbados, selected by Richard Seale

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