Altamar Portfolio

Brand Communication Strategy - Probitas Rum

Richard Seale

● Richard Seale is the Master Blender behind Probitas Rum. ● A fourth generation Master Blender & Distiller - the head of RL Seale & Co as well as Foursquare Rum Distillery in Barbados. ● Richard is nearly single-handedly changing the the perception and conversation surrounding Rum. ● During his time as Master Blender & Master Distiller, RL Seale & Co has been referred to as “The Pappy of Rum”, has been awarded “Rum Producer of the Year” by the ISC & IWSC multiple years, and has taken home the coveted “Supreme Champion” Spirit against all other brands, expressions and categories - for the first time in Rum.

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