Altamar Portfolio

Brand Communication Strategy - Lagrimas del Valle Tequila

Cascahuin

● Cascahuin dates back to 1904, founded in El Arenal, Jalisco - little more than halfway from Guadalajara to Tequila town proper. ● They are regularly regarded as one of the most traditional and well respected producers in all of Tequila - their products becoming increasingly sought after and popular amongst agave geeks and craft cocktail bartenders, especially over the last 10 years. ● They have not only demonstrated a stalwart commitment to traditional Tequila production, but have re-developed additional artisanal production systems allowing for antiquated methods to be revived in the modern day.

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