Altamar Portfolio

Brand Communication Strategy - Lagrimas del Valle Tequila

The Solar System - Rancho Unico, Vintage Tequila

● The solar system defines the fact-based storytelling of our brands. There is only truth in our marketing, and as such the solar system represents the script by which all communicating on the brand should adhere to. We do not deviate, embellish, nor fabricate. We believe in facts and truth. If we do not know the answer - we admit so, and follow-up. ● The center of the solar system is the core message and point of differentiation of the brand. ● Lágrimas del Valle Tequila represents a terroir driven approach to Tequila production, highlighting the unique characteristics of the Tequila Valley. Each bottling is from a single ranch (Rancho Unico), and bears a vintage date of harvest. The labels also convey specific agricultural details unique to that particular release.

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