Altamar Portfolio

Brand Communication Strategy - HnW KY Straight Rye

Seasoned, Toasted, New #4 Char

● HnW’s KY Straight Rye is Aged in Seasoned, Medium Toast, New #4 Char American White Oak Barrels for 5 Years. This profile was selected after tasting analyses of multiple barrel types - determining that each component added appreciable flavor and character to the whiskey. The Barrels are coming from Independent Stave in Independence Missouri, constructed of American White Oak. ● Seasoning - the staves used for barrel construction are all open-air weathered, or seasoned for 3 years, allowing the elements to slowly dry and cure the wood. This step added additional depth of earthy and mineral characteristics to the whiskey. ● Medium Toast - the barrel is toasted, or lightly exposed to flame, before charring. Often used more for wine barrels, and the standard for Cognac / Armagnac, toasting allowed for greater vanilla and nutty notes to present in the whiskey. ● #4 Char - often referred to as an “Alligator Char” this level created the most depth and nuance within the spirit - adding rich cherry, spice, and fruit notes alongside tobacco and cocoa.

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