Altamar Portfolio

Brand Communication Strategy - HnW KY Straight Rye

91% Rye 9% Malted Barley

● This unique mash bill was selected amongst 8 others as showcasing rich rye character, while being the most balanced among the set. The Malted Barley adding a substantial creaminess and biscuit quality. ● The Rye Grain itself is sourced from Brooks Grain in Louisville, KY - known for being the primary supplier of premium grain to the Bourbon industry. They are also the originators of the specific type of Rye used in High Rye applications - what works in 51% Rye mash bills will not work in 90% Rye mash. ● The principal source of the grain is Northern Europe, and New Riff insists upon an additional cleaning of the grain - removing additional seeds and sediment allowing for a more pure concentration of the Rye character itself; a standard across all of the grains used at the distillery.

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