Altamar Portfolio

Brand Communication Strategy - HnW KY Straight Rye

New Riff Distilling

● Based in Newport, KY - New Riff Distilling is the Northernmost distillery in the state of Kentucky. ● Founded by Ken Lewis and Jay Erisman - old friends of Mr. Brown - who have mastered the art of “high rye” (90+%) Rye Whiskeys. ● High Rye can make for a challenge mash due to its unique qualities of gelatinization and producing a much stickier mash than normal. The team at New Riff have mastered this style - balancing the grain profile alongside its difficult characteristics for production. ● New Riff was selected not just because of their expertise in the field and close ties - but because their whiskey was consistently selected as the top preference during multiple rounds of blind tasting .

14