Altamar Portfolio

Brand Communication Strategy - HnW KY Straight Rye

Mr. Brown’s return to Whiskey

● Mr. W.L. Lyons Brown, III comes from six generations of Whiskey distillers, and growing up in the shadow of one of America’s most iconic brands - at Brown-Forman. ● He departed the corporate world over 15 years ago, helping to launch and grow some of the most notable and respected brands in the categories of Tequila and Rum. ● High n’ Wicked marks his return to the category of Whiskey, and in his words “The time has come.”

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