Altamar Portfolio

Brand Communication Strategy - HnW KY Straight Rye

The Solar System - Unique mash bill from experts in the field

● The solar system defines the fact-based storytelling of our brands. There is only truth in our marketing, and as such the solar system represents the script by which all communicating on the brand should adhere to. We do not deviate, embellish, nor fabricate. We believe in facts and truth. If we do not know the answer - we admit so, and follow-up. ● The center of the solar system is the core message and point of differentiation of the brand. ● High n’ Wicked’s Kentucky Straight Rye brings a new, unique mash bill to the world of Rye Whiskey - 91% Rye and 9% Malted Barley - distilled by New Riff Distilling, who have mastered the art of High Rye (90%+) Rye Whiskeys.

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