Altamar Portfolio

Brand Communication Strategy - HnW KY Straight Rye

Limestone Rich Aquifer

● Kentucky is well known for its limestone rich water sources, and is often cited as being one of the main determining factors as to why whiskey distilled in Kentucky is often of such high quality. ● New Riff discovered that the distillery sits directly above a limestone rich aquifer - with one of the highest concentrations of limestone content anywhere along the Ohio River. ● This high limestone content is due to rain water, and natural runoff feeding the aquifer from limestone rich bluffs just slightly higher elevation than the aquifer, along with its unique delta formation along the Ohio river, helping to retain the essential mineral. ● This aquifer water is used at all points in the distillation process - lending its unique minerality to fermentation and distillation.

17