Four Pillars Catalogue

RTD OUR (READY TO DRINK) CANS

Despite how easy they are to serve and drink, RTDs are not as easy to make. You need to nail both the gin and the tonic, and their ratios, especially if you want a drink that is flavour-packed but still sits at one standard drink like we did. Cam made a super-concentrated Rare Dry Gin using essentially twice as many of the exact same botanicals for the flavours to shine through. Then we designed a tonic that was inspired by a few of our favourites. And then we tinkered and toiled and tasted many, many times because we realised that if we were to release a Four Pillars G&T in a can, it had to be the best in the business. Lo and behold, Cam nailed the brief and our RTD cans were created.

WHY SHOULD RETAILERS SUPPORT RTDS?

RTD is the fastest growing category in Australian liquor at +14.9% for the quarter vs last year. Source: IRI Liquor WTD GTR TO APR 2022 Consumers are willing to pay on average $2 PER LITRE MORE for gin RTDs compared with any other segment. Source: IRI Marketedge, MAT TO 1 MAY 2022 OVER 60% of Four Pillars RTD drinkers were not previously purchasing RTDs, bringing more consumers into the category and money in the till. Source: Coles Liquor Group Gains and Losses Report May 2022

NO.4 EVERY GIN WE MAKE