Altamar Portfolio

Brand Communication Strategy - RIGHT Gin

47%

● For many years, RIGHT existed at 40% ABV. In 2019, RIGHT was re proofed to match evolving tastes and preferences for the category of Gin. ● Everything else for the production process was kept the same - same botanicals, same proportions, and same blend. ● The package was also updated to better fit bartender’s preferences for cocktail friendly packaging.

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