Altamar Portfolio

Brand Communication Strategy - RIGHT Gin

The Solar System - There is a RIGHT way to do everything

● The solar system defines the fact-based storytelling of our brands. There is only truth in our marketing, and as such the solar system represents the script by which all communicating on the brand should adhere to. We do not deviate, embellish, nor fabricate. We believe in facts and truth. If we do not know the answer - we admit so, and follow-up. ● The center of the solar system is the core message and point of differentiation of the brand. ● RIGHT is distilled, blended, and finished entirely in Sweden - utilizing a unique approach to distillation as well as proofed using a distinctive and protected Arctic water source in Lake Bolmen.

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