Altamar Portfolio

Brand Communication Strategy - Lagrimas del Valle Tequila

Proof Testing

● Each distillate has a proof range within which it best showcases pronounced flavor, and a balance between ethanol character while retaining complexity of the raw material - especially important when highlighting terroir. ● Lágrimas del Valle was blind tasted with the Rosales family - Chava and his team - along with spirits experts, bar owners, and sommeliers from around the US to determine final proof. ● All tastings were conducted blind, and ranged from 40% ABV, up to Still Strength. ● The final bottling proof selected is 46% ABV or 92 Proof.

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