Altamar Portfolio

Brand Communication Strategy - Kübler Absinthe

The Solar System - The Original from the Birthplace

● The solar system defines the fact-based storytelling of our brands. There is only truth in our marketing, and as such the solar system represents the script by which all communicating on the brand should adhere to. We do not deviate, embellish, nor fabricate. We believe in facts and truth. If we do not know the answer - we admit so, and follow-up. ● The center of the solar system is the core message and point of differentiation of the brand. ● Kübler Absinthe is the Original from the Birthplace of Absinthe. The recipe for Absinthe originating in the Val de Travers, Switzerland - Kübler is the only brand to have been produced in the region for 4 generations, since 1863.

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