Altamar Portfolio

Brand Communication Strategy - HnW KY Straight Bourbon

51% Corn, 39% Rye, 10% Malted Barley

● The mash bill for High n’ Wicked’s Kentucky Straight Bourbon is 51% Corn, 39% Rye and 10% Malted Barley. This is a totally unique mash bill in the world of Bourbon, and presents multiple unique elements. ● Minimum corn: Bourbon is legally required to be at least 51% Corn - which is all that is used in our mash, allowing the other grains to present themselves fully. ● High-Rye: High Rye Bourbons have become increasingly more desirable in recent years, and the term “High-Rye Bourbon” is often floated about for those sitting at anywhere from 20-35% Rye in the mash bill. At 39% Rye, we have one of the highest rye, high rye bourbons currently on the market.

24