Rieger Straight Bourbon Whiskey

J. RIEGER & CO. | 2024

DRINKS STRATEGY

PURPOSE:

Our ultimate goal is to create loyalty on the opposite side of the purchase funnel with our “signature serve” cocktails. The intention is to fulfill this with three main marketable points:

1. Awareness of our high-quality spirits, and their use in cocktails that may satisfy a consumer’s general needs. 2. Creating a desire to try the drink; whether crafting at home or at their favorite bar. 3. When our consumers are ready to buy, the cocktail’s name and ingredients should be approachable in flavor profile, easy to execute, and effortless to articulate.

AWARENESS / CONSIDERATION / CONVERSATION