Champagne Laurent-Perrier Booklet

Champagne Laurent-Perrier

Innovator in Champagne

Laurent-Perrier is a family-owned House that has always had a pioneering and innovating role in Champagne. Through its engagement in sustainable viticulture of the Champagne vineyards, and with each of its Cuvées, the House was created around 4 strong convictions : The Assemblage, Not the Vintage Blending is the cornerstone of the Champagne region’s quality. Laurent-Perrier is the only House whose prestige cuvée, Grand Siècle, is not vintage. It is always an assemblage of 3 exceptional vintages that recreate the perfect year.

A Unique and Distinctive Style: Freshness, Elegance, and Purity These characteristics are present in each cuvée of the Laurent-Perrier range, always marked by aromatic complexity and exceptional fullness and length on the palate.

Chardonnay Chardonnay is the majority grape variety in all of the House’s wines, with the exception of Cuvée Rosé and Alexandra Rosé. The Chardonnay grape variety brings freshness, finesse and elegance to the assemblage, and makes the Laurent-Perrier style so distinct from other Houses . The Expression of Pinot Noir Cuvée Rosé is the perfect illustration of Pinot Noir from Champagne. Length of time undergoing maceration depending on the harvest allows it to obtain unequalled aromas, revealing all the richness of the best Crus of Pinot Noir.

Domaine Laurent-Perrier

Laurent-Perrier is situated in the grand cru village of Tours-sur-Marne, where the Montagne de Reims meets the Marne River.

Champagne Laurent-Perrier

Responsible and Committed

Since the 1980s, Champagne has been dedicated to implementing solutions to protect the environment.

Today, the Champagne industry has a goal of having 100% certified surfaces by 2030 in three main areas:

• Preservation and enhancement of land and landscapes • Management of effluent, waste, and by-products • Reduction of carbon footprint

One of the first Houses to do so and as part of its pre-existing environmental strategy for the vineyard and 100% of its plots, Laurent-Perrier obtained two rigorous environmental certifications in February 2018:

• Sustainable Viticulture in Champagne (SVC) • High Environmental Value (HEV)

The Group controls its waste production, both related to wine production and product packaging, by promoting recycling, and is a zero waste facility. Laurent-Perrier also strives to minimize its consumption of water, electricity, and gas at its production site . In addition, the House has its own facility to treat waste water from winemaking.

Champagne Laurent-Perrier has been crafting traditional and elegant champagnes for over two centuries. Nestled in agrandcruvillage, thehouse is family-run,fiercely independent, and focused exclusively on champagne.

La Cuvée NV La Cuvée is crafted exclusively from the first and finest pressing of grapes. Extended cellar aging adds finesse, showcasing our House style of fresh, elegant, and pure champagne. Aged for 4 years – Dosage 9g/L – 55% Chardonnay, 35% Pinot Noir, 10% Meunier – Premier Cru

Blanc de Blancs Brut Nature NV The newest addition to the LP range, this brut nature with zero added sugar offers fresh minerality, hints of citrus and a crisp, clean finish. Agedfor over6 years– Dosage0g/L – 100%Chardonnay– PremierCru Ultra Brut NV A brut nature with zero sugar added, this clean and extraordinarily crisp champagne isthe purest expression of our terroir. Aged for 6 years – Dosage 0g/L – 55% Chardonnay, 45% Pinot Noir – Premier Cru

Vintage 2012 The year 2012 is characterized by successive climatic incidents. In spite of these events, the dry, sunny summer allowed for an exceptional ripening of the grapes. Aged for 9 years – Dosage 8g/L – 50% Chardonnay, 50% Pinot Noir – Grand Cru Cuvée Rosé NV The world’smost recognizedrosé champagne,for both itsqualityand itsdistinctivebottle.

Madeusingour proprietary macerationtechnique withdestemmed grapesfrom 10 grand crus including Bouzy and Louvois. Intense aromas and color, yet very dry. Aged for 5 years – Dosage 9g/L – 100% Pinot Noir – Grand Cru

Grand Siècle Itération No. 26 Vintages: 2012, 2008, 2007 Vintages are synonymous with excellence despite variations in style, expression, and quality. Always a blend of three outstanding vintages, Grand Siècle seeks a perfection beyond single vintages, with the ambition of ”recreating the perfect year”, one nature on its own cannot provide. Agedfor 10 years– Dosage 7g/L – 58%Chardonnay, 42%Pinot Noir – Grand Cru Cuvée Rosé Alexandra 2012

Verysmallproductionand only 13releasessincethe first vintage in 1982. Pinot Noir and Chardonnay grapesare co-macerated; this difficult but rewarding technique results in an intricately woven and unique champagne. Limited availability. Aged for over 10 years– Dosage 6g/L – 80% Pinot Noir, 20% Chardonnay – Grand Cru Harmony Demi-Sec NV Laurent-Perrier Demi-Sec is rich and luscious, but never cloying thanks to the dominance of Chardonnay. A half bottle with dessert or cheese isthe perfect ending to anymeal. Aged for 3 years– Dosage 40g/L – 45% Chardonnay, 40% Pinot Noir, 15% Meunier – Premier Cru

La Cuvée Brut NV The Perfect Balance

LAURENT-PERRIER LA CUVÉE NV • 55% Chardonnay, 35% Pinot Noir, 10% Meunier

• Between 15% and 30% of reserve wines are present in the blend to ensure perfect consistency in style • Aged for 4 years in the House’s cellars

• Dosage 9 g/L

• Expresses the House's signature style of freshness, elegance, and purity

KEY SELLING POINTS • La Cuvée offers more chardonnay and longer aging than most other non-vintage bruts: 4 years vs. the legal minimum of 15 months

• The "cuvée" corresponds to the first and purest pressing of the grapes, which gives its name to this wine. Only the musts of this pressing are used for La Cuvée • La Cuvée pairs with a wide range of dishes and is a refreshing apéritif on its own

• 93 points James Suckling 91 points Wine Spectator

Laurent-Perrier has been crafting traditional and elegant champagnes since 1812. Nestled in a grand cru village, Laurent-Perrier is the largest female- and family-run House in Champagne.

Ultra Brut Brut Nature NV In Its Purest Form

LAURENT-PERRIER ULTRA BRUT BRUT NATURE NV

• 55% Chardonnay and 45% Pinot Noir

• Sourced from 15 different Crus with an average rating of 97%

• Aged for a minimum of 6 years

• Dosage 0 g/L

• Requires a rigorous selection of grapes with high sugar and low acidity to ensure a balanced champagne

KEY SELLING POINTS • Inspired by the scorching 1976 vintage and first released in 1981, Ultra Brut was the first non-dosage champagne

• Ultra Brut is champagne in its purest form; it reveals intrinsic qualities of the blend of two grape vareties without added dosage

• 94 points Wine Enthusiast 93 points James Suckling

Laurent-Perrier has been crafting traditional and elegant champagnes since 1812. Nestled in a grand cru village, Laurent-Perrier is the largest female- and family-run House in Champagne.

Blanc de Blancs Brut Nature NV The Chardonnay Experience

LAURENT-PERRIER BLANC DE BLANCS BRUT NATURE NV

• 100% Chardonnay from the best Crus of Champagne in the Côte des Blancs and the Montagne de Reims • Aged on its lees for a minimum of six years before being disgorged

• Both a Blanc de Blancs and a Brut Nature, the epitome of finesse and elegance

KEY SELLING POINTS

• The first Blanc de Blancs Brut Nature at 0 g/L ever made in Champagne

• Launched in 2019 thanks to our expertise in Chardonnay vinification (Laurent-Perrier also owns Salon) and as pioneers of the Brut Nature category

• A true wine for gastronomy pairing well with the finest fish, scallops, oysters, as well as white meats • 94 pts James Suckling 93 pts Wine Enthusiast, Wine Spectator, and Wine Advocate

Laurent-Perrier has been crafting traditional and elegant champagnes since 1812. Nestled in a grand cru village, Laurent-Perrier is the largest female- and family-run House in Champagne.

Brut Vintage 2012 Rarely Vintaged

LAURENT-PERRIER VINTAGE 2012

• 50% Chardonnay and 50% Pinot Noir

• Minimum of 8 years lees aging

• Dosage 8 g/L • 2012 was characterized by successive climatic incidents. First the winter frost made then vines more sensitive. Then the spring frost as well as a dozen hail storms caused considerable damage. A violent thunderstorm with strong hail on June 7th destroyed large land areas. In spite of these incidents, the dry, sunny summer allowed for an exceptional ripening of the grapes.

KEY SELLING POINTS • Vintage is the rare choice of an exceptional year that still expresses the House style of freshness,

elegance, and purity. Laurent-Perrier has only declared a vintage 30 out of the last 75 years, whereas other houses declare one almost every year. • While other Houses and growers are already in more recent

vintages, Laurent-Perrier’s 5 years in additional to the legal minimum of 3 allows us to still enjoy this stunning vintage • 95 points Wine Enthusiast 94 points James Suckling

Laurent-Perrier has been crafting traditional and elegant champagnes since 1812. Nestled in a grand cru village, Laurent-Perrier is the largest female- and family-run House in Champagne.

Cuvée Rosé is chosen by the best, most prestigious establishments around the world. It is the only Rosé Champagne made of 100% Pinot Noir by maceration. An ongoing print and digital media campaign will deliver 41 million impressions, letting consumers know that Laurent-Perrier Cuvée Rosé is ‘Chosen by the Best’.

Cuvée Rosé Brut NV The Pinot Noir Experience

C HOSEN BY THE B EST

• Chosen by many of the best restaurants and hotels in the country, including Old Edwards Inn & Spa, The Umstead Hotel & Spa, Le Jardinier, Nobu, Alinea, Per Se, The Four Seasons, Nepenthe, Nomi, and The Peninsula Beverly Hills • 100% Pinot Noir, made using LP’s proprietary maceration technique, from 10 crus including Bouzy and Ambonnay

• Grapes are sorted, destemmed, then macerated for 48-72 hours, extracting bright color and intense aromatics

• Dry, with notes of raspberry, strawberry, redcurrant, and black cherry

Grape variety Cellar aging

100% Pinot Noir by maceration

5 years for 750ml - 6 years for 1.5L

Ratings

94 - Wine Enthusiast – Editor’s Choice 92 - Wine Spectator

Formats

750ml – 6 bottles per case 1.5L – 3 bottles per case

Laurent-Perrier Cuvée Rosé Brut NV

Ruinart Brut Rosé NV

Billecart-Salmon Brut Rosé NV 50% Chardonnay 30% Pinot Noir 20% Meunier

45% Chardonnay 55% Pinot Noir

Varieties

100% Pinot Noir

Proprietary maceration technique No still red wine added

Assemblage 18-19% still red wine added

Assemblage 7-8% still red wine added

Process

Cellar Aging

60 months

24-48 months

36 months

Dosage

9 g/L

9 g/L

9 g/L

Wine Spectator 94 Wine Enthusiast 91 James Suckling 92 Wine Advocate 90

Robert Parker 91 Wine Spectator 92 Wine Enthusiast 92 Decanter 91

Wine Enthusiast 94 Wine Spectator 92 James Suckling 92 Wine Advocate 92

Ratings

Ownership

Family Owned

Corporate - LVMH

Family Owned

GS N.26 100 pts and WOTY!

For the very first time, Grand Siècle launches a massive media campaign with a world-famous actor: Mr. Morgan Freeman.

“We, Laurent-Perrier, are different from our peers, or perceived as such. Our pursuit of excellence, because of our difference, has taken us more time, more effort, great perseverance, and a strong belief in our vision to become recognized for what we do. It does take time to become an icon: for us, nobody but Morgan Freeman could better embody that line and become the face of Grand Siècle.”

-Stéphane Dalyac, Champagne Laurent-Perrier President and CEO

From September 2023 through December 2024, this campaign will deliver 15 million print impressions and 27.5 million digital impressions in the following publications:

Wine Spectator

New York Magazine New York Times

§ § § § §

§ § § § §

Economist

Time

Robb Report W Magazine Instagram

Elite Traveler

Esquire

GS N.26 100 pts and WOTY!

The 26 th iteration of Grand Siècle has been released to great critical acclaim – including a perfect 100 points rating by James Suckling and named Wine of the Year. It joins the current release of Grand Siècle in magnum - Itération N.23. Both are available in limited quantities.

Itération N. 26

Itération N. 23

58% Chardonnay 42% Pinot Noir 100% Grand Cru 2012, 2008, 2007 10 years on lees 7 g/L 100 – James Suckling and WOTY

58% Chardonnay 42% Pinot Noir 100% Grand Cru 2006, 2004, 2002 14 years on lees 7 g/L

Blend

Vintages Cellar aging

Dosage Ratings

99 - James Suckling 96 - Wine Advocate 1 magnum in giftbox per case

19.5/20 - Jancis Robinson 3x750ml bottles per case

Formats

3x750ml giftbox bottles per case 1x750ml per case in Sun King Jacket

Vintages in Champagne are synonymous with excellence despite significant variations in style, expression, and quality from one to another.

Grand Siècle seeks a perfection beyond single vintages, with the ambition of recreating “the perfect year”, one nature on its own cannot provide. This approach makes us different from our peers.

Because of our difference, it has taken us more time, effort, perseverance, and a strong belief in our vision to become recognized for what we do.

www.laurentperrier.com

@champagnelaurentperrier

GS N.26 100 pts and WOTY!

Vintage in Champagne is usually synonymous with excellence for Prestige Cuvées. Contrarily, Laurent Perrier believes that only the art of assemblage offers what Nature can never provide - the perfect year.

THEVISION When Bernard de Nonancourt inherited the House from his mother in 1948 he held the ambition to position Laurent-Perrier at the highest level by creating a unique “Grande Cuvée”. By observing Nature, it became apparent that a Vintage even when exceptional, was not able to reach the perfection he sought. In Champagne each Vintage is different, revealing various characteristics and styles. Through the ‘Art of blending’, Bernard de Nonancourt realised that he could bring together these differing attributes and use their complementarity in order to create the perfection he dreamt of. Grand Siècle was founded upon this unique idea in 1959: to recreate the perfect year, the one that Nature, on its own, cannot provide. THE EXPRESSION OF THE PERFECT YEAR The expression of the perfect year is that of a great Champagne wine that has long ageing potential and over time develops depth, intensity and aromatic complexity yet retains its freshness and vibrancy.

THE PRINCIPLES To reach this expression, Grand Siècle’s assemblage is based on principles that have now become immutable: • Three exceptional years, complementary in character are chosen from among the rare Laurent-Perrier vintages. • A majority of Chardonnay complemented by Pinot Noir sourced exclusively from a maximum of 11 Grands Crus within the 319 Crus of the Champagne region. • A minimum of 10 years ageing on lees in our cellars for bottles and longer for magnums, thus delaying their release by a few years.

GS N.26 100 pts and WOTY!

TIME AND PATIENCE Whenever possible, the House has worked to recreate through each iteration, that is with each new blend of Grand Siècle, the perfect year. Each iteration requires patience and time before being revealed: patience to wait for the appropriate exceptional vintage years and the time on lees necessary to reach the desired harmony and aromatic complexity. Due to the format, Grand Siècle in Magnum (150 cl) is deliberately aged for a longer time on lees. This additional maturation leads to a further expression of Grand Siècle displaying greater aromatic depth, density and a silkier texture. Since 1959, Grand Siècle has been revealed only 26 times in bottle format and 23 times inMagnum. THE ORIGIN OF THE NAME Le “Grand Siècle” (Great Century) is the name given to one of the most prosperous periods (17th century) in the history of France known for the capacity of man, through his works, to create what Nature cannot. Louis XIVth, known as the “Sun King”, by creating the “Château de Versailles” and its gardens, was the architect of this model of harmony, balance and perfection. The symmetry and perspective of the “Jardins à la française”, the capacity to grow Mediterranean fruits (especially oranges inside the “Orangerie”) in such a northern climate, creating the Grand Canal, the fountains and ponds with no nearby rivers are many illustrations of this ability of man to sublimate natural elements. The name of Grand Siècle was chosen for Laurent-Perrier’s Prestige Cuvée based on this common vision to reach a perfection that Nature, on its own, cannot provide.

Beyond the rarest vintages Recreating the perfect year

Nº26 - 2012, 2008, 2007 Nº25 - 2008, 2007, 2006 Nº24 - 2007, 2006, 2004 Nº23 - 2006, 2004, 2002 Nº22 - 2004, 2002, 1999 Nº21 - 2002, 1999, 1997 Nº20 - 1999, 1997, 1996 Nº19 - 1997, 1996, 1995 Nº18 - 1996, 1995, 1993 Nº17 - 1995, 1993, 1990 Nº16 - 1993, 1990, 1988 Nº15 - 1990, 1988, 1985 Nº14 - 1988, 1985, 1982

Nº13 - 1985, 1982, 1979 Nº12 - 1982, 1979, 1976 Nº11 - 1979, 1976, 1975 Nº10 - 1976, 1975, 1973 Nº9 - 1975, 1973, 1970 Nº8 - 1973, 1970, 1969 Nº7 - 1970, 1969, 1966 Nº6 - 1969, 1966, 1964 Nº5 - 1966, 1964, 1961 Nº4 - 1964, 1961, 1959 Nº3 - 1961, 1959, 1955 Nº2 - 1959, 1955, 1953 Nº1 - 1955, 1953, 1952

Alexandra Rosé 2012 An Exceptional Marriage

LAURENT-PERRIER ALEXANDRA ROSÉ 2012

• 80% Pinot Noir and 20% Chardonnay

• 100% Grand Crus

• Aged for 10 years in the House’s cellars • Dosage 7.5 g/L

• 2012 was complicated with winter and spring frosts, hail, and cryptogamic diseases such as powdery mildew which had an impact on yield. The dry and sunny summer allowed the grapes to ripen to perfection allowing for an exceptional harvest.

KEY SELLING POINTS • A rare sought-after wine that comes from a rigorous selection from the best plots; an exceptional marriage between Pinot Noir and Chardonnay • Co-maceration and co-fermentation of Pinot Noir and Chardonnay using our proprietary technique • Very rare: 2012 is only the 8 th Alexandra Rosé since the first vintage was made in 1982

• 96pts Wine Spectator 94pts Wine Advocate

Laurent-Perrier has been crafting traditional and elegant champagnes since 1812. Nestled in a grand cru village, Laurent-Perrier is the largest female- and family-run House in Champagne.

Harmony Demi-Sec NV Balanced Richness

LAURENT-PERRIER HARMONY DEMI-SEC

• 45% Chardonnay, 40% Pinot Noir, and 15% Meunier

• Between 10% and 20% reserve wines

• Aged for 3 years in the House’s cellars

• Dosage 40 g/L – yet very balanced

• A selected blend with a controlled dosage for a sophisticated Demi-Sec

KEY SELLING POINTS

• A full-bodied and generous champagne, Harmony is a rich wine that is luscious yet balanced on the palate • Never cloying thanks to a percentage of Chardonnay that is among the highest in the category • A demi-sec champagne with the roundness and delicacy that is the perfect combination with sweet/savory dishes, desserts, and cheeses

• 91pts Wine Enthusiast

Laurent-Perrier has been crafting traditional and elegant champagnes since 1812. Nestled in a grand cru village, Laurent-Perrier is the largest female- and family-run House in Champagne.

www.laurent-perrier.com

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