Breckenridge Launch Book

Brands by Category - Ranked by Dollar Sales Ttl US Package Sample Spirits Nielsen 24 Weeks Nielsen Date Ending 07/19/2019

National Information System

% of Category Sales $$

% of Total Retail Sales $$

% of Cat Cum Sales $$

Sales Dollars

Brand Trend

Rank

BRAND:

UPC'S

ULTRA PREM WHISKEY 1

WOODFORD RESERVE

25

18.2% 21.8%

$13,292,157 $6,528,332 $3,904,390 $3,342,553 $3,227,410 $3,065,362 $3,061,890 $2,732,477 $2,720,727 $2,619,574 $2,114,276 $1,965,477 $1,514,726 $1,443,037 $1,328,153 $1,242,750 $1,185,519 $1,126,529 $1,082,878 $1,049,889

17.87% 17.87% 17.87%

BASIL HAYDEN ANGELS ENVY

6 4

2 3 4 5 6 7 8 9

8.77% 5.25% 4.49% 4.34% 4.12% 4.12% 3.67% 3.66% 3.52% 2.84% 2.64% 2.04% 1.94% 1.79% 1.67% 1.59% 1.51% 1.46% 1.41% 1.17% 1.14% 1.13% 1.10% 1.07% 0.90% 0.82% 0.79% 0.72% 0.66% 0.57% 0.55% 0.52% 0.43% 0.41% 0.40% 0.40% 0.35%

8.77% 26.64% 5.25% 31.89% 4.49% 36.38% 4.34% 40.72% 4.12% 44.84% 4.12% 48.96% 3.67% 52.63% 3.66% 56.29% 3.52% 59.81% 2.84% 62.65% 2.64% 65.29% 2.04% 67.33% 1.94% 69.27% 1.79% 71.05% 1.67% 72.72% 1.59% 74.32% 1.51% 75.83% 1.46% 77.28% 1.41% 78.70% 1.17% 79.86% 1.14% 81.00% 1.13% 82.13% 1.10% 83.24% 1.07% 84.31% 0.90% 85.21% 0.82% 86.03% 0.79% 86.82% 0.72% 87.54% 0.66% 88.20% 0.57% 88.76% 0.55% 89.31% 0.52% 89.84% 0.43% 90.27% 0.41% 90.68% 0.40% 91.08% 0.40% 91.48% 0.35% 91.84%

4.2%

HIGH WEST WHISKEY

12

45.0% -5.7% 14.2%

BLANTONS FOUR ROSES JEFFERSONS

1 5

10

9.7%

23.6% -7.5% 11.5% 21.6% 17.6% 13.4% 10.7% 14.4% -2.5% 39.9% -14.2% -30.2% 35.0% 100.0% -15.9% 196.9% -6.0% 19.9% -13.6% -0.2% -2.1% 32.6% -1.0% 45.5% -4.3% 73.2% -28.4% -14.6% -23.3% 5.0%

13

JACK DANIELS SINGLE BARRE MICHTERS WHISKEY KNOB CREEK WHISTLEPIG EH TAYLOR HUDSON WHISKEY SSELLS RESERVE CLYDE MAYS STRANAHANS COLORADO TEMPLETON RYE BOOKERS ORPHAN BARREL WHISKEY SAGAMORE WHISKEY BULLEIT ELIJAH CRAIG WILLETT GEORGE T STAGG RIP VAN WINKLE BRBN OLD FORESTER WHISKEY ROW LEOPOLDS WHISKEY A D LAWS WHISKEY NOAHS MILL WILD TURKEY ULTRA PREM MAKERS MARK CASK WILD TURKEY RARE BREED ROWANS CREEK PIKESVILLE BIB AND TUCKER BOURBON HEAVEN HILL BOURBON

7

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38

11

4 4

10

4 8 2 6 3 8 1 1 3 8 2 5 3 2 6 1 6 2 6 1 4 1 7

$869,058 $846,271 $842,859 $821,603 $798,775 $669,826 $607,742 $584,476 $536,252 $490,379 $422,968 $408,813 $390,349 $320,857 $306,285 $300,081 $298,064 $261,173

5.3%

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