Altamar Portfolio

Brand Communication Strategy - Foursquare ECS

Gargano Classification

● First conceived by Luca Gargano, importer and founder of “Velier” - a distinctive rum importer working in the country of Europe. ● Classification is based entirely upon eras and technologies used in the production process. ● Classifications include: Pure Rum, Blended Rum, Single Blended Rum, Blended Rum, and Rum ● Single Blended Rum refers to rums produced from a Single Distillery, and from a blend of both traditional twin-column coffey still and batch/pot stills.

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