Altamar Portfolio

Brand Communication Strategy - Foursquare ECS

The Solar System - “Re-defining premium Rum”

● The solar system defines the fact-based storytelling of our brands. There is only truth in our marketing, and as such the solar system represents the script by which all communicating on the brand should adhere to. We do not deviate, embellish, nor fabricate. We believe in facts and truth. If we do not know the answer - we admit so, and follow-up. ● The center of the solar system is the core message and point of differentiation of the brand. ● Foursquare Rum Distillery & Richard Seale are single handedly re defining “Premium Rum” with the Foursquare ECS releases leading the charge in the US.

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