Altamar Portfolio

Brand Communication Strategy - ElVelo

The Solar System - “Big & Bold Agave Character”

● The solar system defines the fact-based storytelling of our brands. There is only truth in our marketing, and as such the solar system represents the script by which all communicating on the brand should adhere to. We do not deviate, embellish, nor fabricate. We believe in facts and truth. If we do not know the answer - we admit so, and follow-up. ● The center of the solar system is the core message and point of differentiation of the brand. ● ElVelo was created by bartenders and Tequila experts to present Big and Bold Agave Character without compromise at an exceptional value, and to deliver that character not only neat, but especially in cocktails.

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