Altamar Portfolio

Brand Communication Strategy - Foursquare Crisma

Barbados

● Considered by many, and documented in multiple publications as the birthplace of Rum. ● Rums produced in Barbados range from type of production, many utilizing 17th and 19th Century technology. ● Many rum brands and blends have consistently used, featured or been exclusively Barbados Rum for its distinct quintessential “Rummy” character. Different from the neutral style of rum popularized from Cuban / “Spanish” style rums, and from the “ester” and “Funk”-laden rums of Jamaica, Barbados Rum holds a strong and pure character of the raw material, sugar cane.

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