Altamar Portfolio

Brand Communication Strategy - Foursquare Crisma

The Solar System - Barbados Rum Cream Liqueur from Foursquare

● The solar system defines the fact-based storytelling of our brands. There is only truth in our marketing, and as such the solar system represents the script by which all communicating on the brand should adhere to. We do not deviate, embellish, nor fabricate. We believe in facts and truth. If we do not know the answer - we admit so, and follow-up. ● The center of the solar system is the core message and point of differentiation of the brand. ● Foursquare Crisma represents a long-standing tradition of Barbados Rum Cream Liqueurs - and coming from one of the most awarded distilleries in the category of Rum.

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