Altamar Portfolio

Brand Communication Strategy - Foursquare R.L. Seale’s 12 Yr

The Solar System - The family name for Foursquare Rum

● The solar system defines the fact-based storytelling of our brands. There is only truth in our marketing, and as such the solar system represents the script by which all communicating on the brand should adhere to. We do not deviate, embellish, nor fabricate. We believe in facts and truth. If we do not know the answer - we admit so, and follow-up. ● The center of the solar system is the core message and point of differentiation of the brand. ● R.L. Seale’s 12 Year Rum bears the family name, of Reginald Leon Seale, dating back Four generations of the Seale family to 1926. A year round available, 12 Year Aged Foursquare Rum.

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