Altamar Portfolio

Brand Communication Strategy - Probitas Rum

The Solar System - “The first multi-island Rum made entirely in the Caribbean”

● The solar system defines the fact-based storytelling of our brands. There is only truth in our marketing, and as such the solar system represents the script by which all communicating on the brand should adhere to. We do not deviate, embellish, nor fabricate. We believe in facts and truth. If we do not know the answer - we admit so, and follow-up. ● The center of the solar system is the core message and point of differentiation of the brand. ● Probitas is the first multi-island blended rum made entirely in the Caribbean by the distillers themselves, presenting a different approach and an authentic representation of the distilleries and islands from where the rums are distilled.

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