Altamar Portfolio

Brand Communication Strategy - HnW KY Straight Bourbon

Proof Testing

● Each distillate has a proof range within which it best showcases pronounced flavor, and a balance between ethanol character while retaining complexity. ● The HnW KY Straight Bourbon was blind tasted with spirits professionals, sommeliers, bar and retail owners, as well as general consumers to determine its final bottling proof. ● All tastings were conducted blind, and ranged from 40% ABV, up to Cask Strength. ● The final bottling proof selected is 52% ABV or 104 Proof.

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