Altamar Portfolio

Brand Communication Strategy - HnW KY Straight Bourbon

The Solar System - Unique mash bill / sweet mash.

● The solar system defines the fact-based storytelling of our brands. There is only truth in our marketing, and as such the solar system represents the script by which all communicating on the brand should adhere to. We do not deviate, embellish, nor fabricate. We believe in facts and truth. If we do not know the answer - we admit so, and follow-up. ● The center of the solar system is the core message and point of differentiation of the brand. ● High n’ Wicked’s Kentucky Straight Bourbon is not only a unique mash bill, with minimum corn, and ultra-high Rye, but is also a Sweet Mash - a challenging process that requires impeccable attention to detail.

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