Altamar Portfolio

Brand Communication Strategy - HnW SLRs

Bruce Kiskaddon

● The name “High n’ Wicked” comes from an old Cowboy poem by the same name. In it, Bruce Kiskaddon writes about the rodeo Broncos, bucking “plum high n’ wicked” ● This speaks to many of the releases thus far, not your ordinary everyday whiskeys, these are exceptional spirits that certainly buck the trends - showcasing unique approaches in mash bill, distillation, maturation, blending and finishing.

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