Altamar Portfolio

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“Our brands stand on 3 legs: distillate , distiller and home place . Production story is our priority above all others. The distillate has to be distinctive. It must prioritize the soul of what is distilled above the cost to distill it. Our brands are about flavor . When we present flavors that go on and on, we know we have found the soul of our harvest and we know you will too. Distillers who deliver soul and flavor swim against the tide. They are master storytellers. They live in places sticky with substance and terroir .

So sticky, in fact, that all we have to do is tell the truth about them.”

– W.L. LYONS BROWN III

W.L. Lyons Brown, III

Business Address Founder and Chief Executive Altamar Brands, LLC 2101 East Coast Highway Suite 250 Corona Del Mar, CA 92625 949-395-4540 Mobile lyons@altamarbrands.com

Home Address Box 7394 Jackson, WY 83002 949-395-4540 Mobile Lyonsbrown3@mac.com

W.L. LYONS BROWN III is the Founder and Chief Executive Officer of Altamar Brands, LLC, a distiller and importer of artisanal spirits brands. Prior to starting Altamar, Lyons spent fifteen years in his family business at Brown-Forman Corporation serving as Marketing Director for Europe and Director of Sales for the United States. Since moving to Charlottesville in 2012, he has founded two more companies: The Elysium Honey Company, a social impact firm focused on the plight the honey bee and Mad Buffalo, LLC, a company managing a portfolio of investments focused on sustainable agriculture. He is a Trustee of the College of Arts and Sciences at The University of Virginia and the current Chair of the Board. He is also a Trustee of The Darden School of Business where he is the Senior Entrepreneur-in-Residence and a Visiting Executive Lecturer. Previous Board service includes The Betty Ford Center in Rancho Mirage, CA; Lenox China in Lawrenceville, NJ; National City Bank and the J. B. Speed Art Museum in Louisville, KY and St. Margaret’s Episcopal School and The Laguna Beach Community Foundation in Orange County, CA. He was an Entrepreneur-in-Residence at Tulane University’s Freeman School of Business from 2003-2005. Mr. Brown holds a BA (1982) and an MBA (1987) from the University of Virginia. He is married with three children and lives in Batesville, Virginia.

Natasha Leila Bahrami Aka “The Gin Girl”

Owner: The Gin Room, St. Louis Founder: Gin World (the largest US Gin Festival, multi-city)

The first American to be inducted to the UK’s Gin Hall of Fame (Feb 2021)

“At the Gin Room we have a back bar of over 300 gins, yet we find ourselves often gravitating towards certain gins. One particular favorite out of Sweden, RIGHT gin, gets overlooked. Few people have been able to execute a citrusy, peppery gin that can cut through and stand up in a cocktail… … RIGHT Gin should be on every enthusiast’s back bar.” - “We asked 10 Bartenders: What’s the Most Underrated Gin?”, Vinepair

RIGHT Gin - Content & Highlights

“QuickSips” Educational Video Publicly Available on YouTube:

Easy to execute signature recipes on/for Instagram:

RIGHT Gin “Approachable & Highly Mixable”

● A Swedish, citrus-forward gin that embraces a character of flavor that invites even the most adamant of gin haters into the category. ● Each of RIGHT’s eight botanicals are sourced and distilled individually to best highlight their character, then blended to create an exceptionally balanced and unique expression of Gin. ● Created with the goal of being approachable and highly mixable – RIGHT works beautifully in classic Gin cocktails, taken neat, and pairs beautifully with fresh and seasonal flavors. ● RIGHT also underwent a recent evolution in 2019 - an increase in proof, and re-package to better suit the needs of the craft cocktail movement. Launched 2009; Evolved in 2019

ElVelo Tequila A 100% Puro de Agave Tequila, produced in a slow, and traditional method - with mature agaves sourced entirely from the iconic Tequila Valley, with an eye towards traditional production standards in quality and to develop Big and Bold Agave Character. Conceived and produced in collaboration with Master Distiller Carlos Hernandez Ramos of La Cofradia in Tequila, Jalisco. Bottled at 44.5% ABV (89 Proof) after numerous blind tastings, both neat and in cocktail - determining this to be the unanimous favorite of all panels and samples.

Confirmed Additive Free ElVelo has been “Confirmed Additive Free” as of late 2022 by Tequila Matchmaker. This program has quickly become respected and highly regarded by Agave connoisseurs globally. The confirmation process involves testing of distillate direct from the still, and then from final bottling to confirm there have been no additives / changes made. Many distilleries and products are utilizing concentrated flavor additives as a way to mask using subpar Agave, or create additional artificial flavors. An additive free philosophy has always been part of the architecture of ElVelo, and now with the confirmation in place - it is validated by a respected third party.

“QuickSips” Educational Video Publicly Available on YouTube:

Additional Acknowledgments: “The Best Father’s Day Tequilas for Any Budget” - Maxim “10 Best Tequilas for Margaritas” - Vinepair “The Best Tequilas Under $40” - Liquor.com “High Proof & High Value for Cocktails” - Long Island Lou Tequila “91 Points” “a memorable tequila and a bonafide bargain.” - Vinepair

Cocktail recipes and high resolution lifestyle imagery available upon request.

ElVelo Tequila “Big Flavor, Unique Terroir, and created by bartenders specially for cocktails”

● Conceived to bring an assertive, flavor forward tequila to the market that transforms classic and modern cocktails. ● Sourced entirely from the distinctive and historically significant Tequila Valley, known for its unique flavor profile and character. ● Embracing authenticity and traditional practices in production - Confirmed Additive Free.

Launched 04/2018

Lagrimas Tequila “Rancho Unico/Single Ranch Tequila”

● A slow, traditionally made, terroir driven “Rancho Unico” (Single Ranch) Tequila - produced in collaboration with the highly respected Rosales family of Tequila Cascahuin. ● Each bottling comes from a single, unique plot of land - embodying all of the distinct environmental aspects of that area - from elevation, microclimate, soil composition to additional factors like slope facings and native interplantings. ● Bottled at 46% ABV, having been selected after numerous blind tastings as the proof that best highlighted complex and layered flavor in the spirit - with no filtration.

Probitas Rum

For the first time in history, Probitas represents a joint venture between Caribbean distilleries on different islands to produce a blended Rum.

Coming from two of the most iconic distilleries in two of the most respected islands in the Caribbean for Rum making - Foursquare Rum Distillery in Barbados, and Hampden Estate in Jamaica. Probitas is Latin for Honesty - as this is distilled, matured, blended and bottled in the Caribbean, with no sugar, no flavor, no color, no additives, no filtration, nor neutral/multi column spirit added. Bottled at a higher proof to showcase its bold character, especially in cocktails.

Probitas Rum

Each component of the blend was selected by the master distillers themselves - specifically for use in Probitas. The final version blended by Richard Seale of Foursquare Rum Distillery in Barbados.

1) Unaged Coffey Column Still Rum from Foursquare Rum Distillery in Barbados

2) 2-Year Aged Double-Retort Pot Still Rum from Foursquare Rum Distillery in Barbados

3) Unaged Double-Retort Pot Still Rum from Hampden Estate in Jamaica

Probitas Rum (Veritas in the EU)

A style of Rum that would have made your daiquiri in the 1930s…

Light white rums contributed to the explosion of popularity of cocktails like the Daiquiri in the post prohibition era. Unlike the white rums of today, which are often made from neutral or near neutral spirit, the white rums of the past had appreciable flavor.

Probitas is made utilizing only traditional 17th and 19th Century distillation practices.

Probitas Rum - Content & Highlights

“QuickSips” Educational Video Publicly Available on YouTube:

Easy to execute signature recipes on/for Instagram:

R.L. Seale’s 12 Year Aged Barbados Rum

● One of the “Top 50 Best Spirits of 2022” by Vinepair

● 94 Points, “Consider R.L. Seale's 12 year expression a textbook example of aged Barbados rum. This 46 percent ABV bottling shines with notes of vanilla, molasses, and baking spices, while warm toastiness lingers on its long finish. This one's a sipper, for sure. ● YouTube “Quick Sips” Brand Education Video has been uploaded and is now publicly accessible:

2021: - ISC Master Distiller/Blender of the Year - ISC Rum Producer of the Year - ISC “Supreme Champion Spirit” - Mark XV “Redoutable” - ISC Double Gold - “2008” - ISC Gold - “Détente” - IWSC Outstanding Spirits Producer of the Year

2019: - ISC Rum Producer of the Year - ISC Gold - Mark VIII “Empery” - ISC Gold - Mark X “2007” - IWSC Rum Producer of the Year - IWSC Gold - 96 Pts - “2007” 2018: - ISC Rum Producer of the Year - ISC “Supreme Champion Spirit” - Mark VI “2005”

- IWSC Rum Producer of the Year - IWSC Gold - 98 Pts - “Redoutable” - IWSC Gold - 98 Pts - “Détente” - IWSC Gold - 98 Pts - “Shibboleth” - IWSC Gold - 95 Pts - “2009” 2020: - ISC Rum Producer of the Year - ISC Double Gold - “2007” - ISC Double Gold - “Sagacity” - ISC Gold - “Nobiliary” - IWSC Trophy - “2008” - IWSC Gold - 95 Pts - “2008” - IWSC Gold - 96 Pts - “Nobiliary” - IWSC Gold - 95 Pts - “2007”

- ISC Rum Trophy - Mark VI “2005” - IWSC Rum Producer of the Year - IWSC Gold - “2005” - IWSC Gold Outstanding - “Dominus” 2017: - ISC Rum Producer of the Year - ISC Rum Trophy - Mark IV “2004” - ISC Gold - Mark V “Criterion” - ISC Gold - Mark IV “Zinfandel Cask” 2016: - ISC Rum Producer of the Year - ISC Rum Trophy - Mark IV “2004” - ISC Gold - Mark IV “Zinfandel Cask” - IWSC Rum Producer of the Year - IWSC Gold - “2004” - IWSC Gold - “Zinfandel Cask

Sovereignty sold out

Isonomy sold out

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Exceptional Cask Selection - Mark XXI “2010”

A 12-Year Aged, Ex-Bourbon Barrel, Single Blended Rum - distilled and barrelled in 2010, bottled in 2022.

All distillation, maturation, blending and bottling occurring entirely on-site, at the Foursquare Rum Distillery in Barbados. Bottled at 60% ABV - 120 Proof.

Exceptional Cask Selection - Mark XXII “Touchstone”

Touchstone: A test for excellence and authenticity.

A blend of two 14 year double-matured Single Blended Rums - utilizing both artisanal double-retort pot and traditional twin column Coffey stills. One rum was matured for 5 years in Ex-Bourbon barrels, then transferred to Ex-Cognac casks for an additional 9 years. The other was matured for 12 years in Ex-Bourbon, then transferred to Ex-Camus Cognac casks for an additional 2 years. All distillation, maturation, blending and bottling occurring entirely on-site, at the Foursquare Rum Distillery in Barbados. Bottled at 61% ABV - 122 Proof.

Foursquare ECS - Content & Highlights

“QuickSips” Educational Video Publicly Available on YouTube:

New releases appear first on @altamarbrands IG:

THE TIME HAS COME. High n’ Wicked was launched to present very fine whiskeys to the American market.

Our core expressions are Kentucky Straight Bourbon and Kentucky Straight Rye. Both are exceptional. Gifted people are involved. We do not rush them to market. Our youngest whiskey is five years old. Our oldest is twenty. We honor the time it takes. Occasionally, we find treasures out there. When we do, we bottle them as Singular Limited Releases. I think of these as angels burnishing the High n’ Wicked halo. We have released some special Irish whiskeys and some unique Tennessee bourbons in double wood finishes. Single Malt Scotch will join our family soon. There is a lot of energy here, emblematic of the bucking horse from which we draw our name.

Never settle, W. L. Lyons Brown, III Founder

Origins of Name

● The brand name comes from an old Cowboy poem of the same name by Bruce Kiskaddon about a lively rodeo Bronc. “He bucked plum high n’ wicked!” ● Rare and distinctive Whiskeys for the American market.

Kentucky Straight Rye Whiskey

● Distilled by New Riff Distilling in Newport, KY - selected after numerous blind tasting panels. ● Mash Bill: 91% Rye, 9% Malted Barley ● Aging: Minimum 5 Years in Seasoned, Medium Toast, New #4 Char White Oak Barrels. ● Bottled at 49.1% ABV - selected as the favorite proof point through rigorous blind tasting panels - as delivering the most flavor. ● Non-Chill Filtered & No Additives. Some Cloudiness May Occur.

Kentucky Straight Bourbon Whiskey

● Distilled, aged, blended & bottled in Kentucky. ● Mash Bill: 51% Corn, 39% Rye, 10% Malted Barley

● Sweet Mash, High Rye Bourbon ● Aging: Minimum 5 Years in Seasoned, Medium Toast, New #4 Char White Oak Barrels. ● Bottled at 52% ABV - selected as the favorite proof point through rigorous blind tasting panels - as delivering the most flavor. ● Non-Chill Filtered & No Additives. Some Cloudiness May Occur.

Limited Edition: Kentucky Straight Bourbon Whiskey - Cask Strength

● Distilled, aged, blended & bottled in Kentucky. ● Mash Bill: 51% Corn, 39% Rye, 10% Malted Barley

● Sweet Mash, High Rye Bourbon ● Aging: Minimum 5 Years in Seasoned, Medium Toast, New #4 Char White Oak Barrels. ● Bottled at Cask Strength - December 2022 Bottling at 62.6% ABV (125.2 Proof) - in limited quantities.

Sweet Mash, High Rye Bourbon

● Sour mash is ubiquitous, sweet mash is not. Sour mash whiskeys are made utilizing backset - a by-product from previous distillations that reduces the overall pH level - thus “souring” the mash. This creates an acidic environment that helps to limit bacterial growth, and creates a degree of consistency between batches. So why would you want to do anything different? Flavor. ● We have grown familiar with sour mash, whereas sweet mash whiskeys have subtle sweet and buttery notes uncommon in many other whiskeys. They also allow for different and unique mash bills - further expanding the character of what we know as Kentucky Bourbon. ● We found that 39% Rye, in a Sweet Mash process, presents a balanced flavor of both spice and sweet notes, while developing significant fruit character. Bourbons with a mash of between 20-35% Rye, are often referred to as “High-Rye” Bourbons - so our KY Straight Bourbon is labeled as a “High-Rye” in this respect.

“That is a very impressive bourbon for the age… very well rounded, very rich & full in flavor…”

10 Whiskeys You Should Be Buying Now - “It’s phenomenal… it blew me away when we had them…”

Kentucky Straight Bourbon Whiskey

Singular Limited Releases.

Last CASES HNW No. 2 - “The Wild Rover” Triple Distilled Single Malt Irish Whiskey Aged in Ex-Bourbon Barrels and Finished in Ex-Pedro Ximénez Sherry Casks Bottled at 58.7% ABV (117.4 Proof) - Non-Chill Filtered, Cask Strength No Additives. “...It’s like standing in the middle of an Irish apple orchard, fresh green tart apples fill your senses and make the back of your gums salivate and pucker in anticipation, then comes the floral notes of late spring apple blossoms and wild road side roses, and just a wee kiss of wet wood and the slow smoldering char of apple wood…

…Holy St. Brendan in a boat is this good! Good boy Rover.” -

George Vial, CSS, Whiskey Educator at Browne’s Irish Marketplace

Now SHIPPING HNW No. 4 - “Aeneas Coffey” Double Cask Matured Single Grain Irish Whiskey distilled in County Cork - named after the famed Irishman, and inventory of the Coffey still, Aeneas Coffey. Finished in Ex-Madeira Casks for 6 months, finishing and final blending by Noel Sweeney - formerly of Cooley.

HNW No. 6 - “The Judge” A 14 Year Straight Bourbon Whiskey finished for 6 months in Ex-Hungarian Tokaji Casks. Bottled at 52% ABV (104 Proof), and Non-Chill Filtered. 84% Corn, 8% Rye, 8% Malted Barley - aged for 14 years in New #4 Char American White Oak, then finished for an additional 6 months in Ex-Hungarian Tokaji Casks - both 450L and 225L. Tokaji is a highly prized Hungarian dessert wine, often considered one of the most historically important and sought after dessert wines in the world - often rated by the number of “Puttonyos” (the name of the bucket used for hauling the grapes) of noble-rot grapes added into the batch. Each successive rating increasing the sugar content of the wine - ranging from 1-6. These casks came from wines rated at 5 Puttonyos - now a standard for the wine.

HNW No. 8 - “The Jury” A 15 Year Straight Bourbon Whiskey finished for 12 months in Ex-Madeira Casks. Bottled at 52% ABV (104 Proof), Cask Strength, and Non-Chill Filtered.

HNW No. 3 & 5 - “Saints & Scholars” & “Saints & Scholars II” 18 Year Aged Single Malt Irish Whiskey, Distilled by Whiskey Legend Noel Sweeney at the Cooley Distillery Only 5 Distinct Single Barrels Released in 2021 at Cask Strength - selected and tasting notes written for each by Noel Sweeney “The closest thing to being in an Irish Rackhouse and pulling straight from the barrel” - George Vial, CSS “...in the past three months I have done write ups on Redbreast 21, Bushmills 21, Knappogue Castle 21, Midleton Barry Crockett, Midleton Very Rare, Glendalough 17, Jameson 18yr, Kilbeggan 18yr, and others I cannot remember right now. All that to say, I am my first sip into Saints & Scholars, and holy s***. Seriously, great work on this. I would drink it over all the others I mentioned. For real.” - Ethan Bunce, Whiskey Educator for “The Whiskey Snug” and Independent Whiskey Blogger (5 more years of releases: 2022, 2023, 2024, 2025, 2026 - each will be a year older than the one before, ending with a 23 year old in 2025.)

Kübler Absinthe “The Original from The Birthplace” ● Kübler Absinthe originates from the Val de Travers in Switzerland, the birthplace of absinthe. ● The “Original” is still made from the award-winning recipe as was first developed in 1863. It is a clear “La Bleu”. ● Distilled by Yves Kübler, a fourth generation absinthe producer, who helped to revive Absinthe by fighting for the repeal of its prohibition in both Switzerland and in the United States. ● The “Verte Suisse” , a green absinthe, is made in from another family recipe dating back to 1875.

Launched 2008

FOURSQUARE “CRISMA” 3 Year Aged Rum from Foursquare Rum Distillery Jamaican Coffee Cream from Holland

@altamarbrands

Thank You! Brandon Cummins Director of Education Cell - 913.991.4546 @brandon.altamar www.altamarbrands.com

Sell Sheets / Bottle Shots Available: http://sevenfifty.com/s/altamar

BRAND COMMUNICATION STRATEGY

Brand Communication Strategy - Foursquare Crisma

The Solar System - Barbados Rum Cream Liqueur from Foursquare

● The solar system defines the fact-based storytelling of our brands. There is only truth in our marketing, and as such the solar system represents the script by which all communicating on the brand should adhere to. We do not deviate, embellish, nor fabricate. We believe in facts and truth. If we do not know the answer - we admit so, and follow-up. ● The center of the solar system is the core message and point of differentiation of the brand. ● Foursquare Crisma represents a long-standing tradition of Barbados Rum Cream Liqueurs - and coming from one of the most awarded distilleries in the category of Rum.

Brand Communication Strategy - Foursquare Crisma

Foursquare Rum Distillery

● One of only four distilleries on the island of Barbados, and one of only two that are still owned by Barbadian families. ● Producer of a number of Award winning and recognized expressions of rum including Foursquare Rum Distillery Exceptional Cask Selections, The Real McCoy, Doorly’s, and John D. Taylor’s Velvet Falernum. 7x Rum Producer of the Year, ISC. ● Known not only for their innovation, but also for deep respect and defense of traditional Caribbean rum making practices and strict adherence to not using any additives. ● Foursquare uses only 17th and 19th century production methods - the Pot / Batch still and the Twin Column Coffey Still. No Multi Column / Industrial stills are used.

Brand Communication Strategy - Foursquare Crisma

Rum Cream Liqueur

● Rum Cream Liqueurs have been common in Caribbean countries for over 100 years - a method for helping to fortify dairy as well as becoming a common seasonal beverage during the holidays. ● Many distillers and blenders have made and marketed their unique Rum Creams, and Foursquare / R.L. Seale & Co. is no different.

Brand Communication Strategy - Foursquare Crisma

3 Year Aged Foursquare Rum Base

● The base spirit of Crisma is 3 Year Aged, Ex-Bourbon Barrel Rum coming from Foursquare Rum Distillery. This tropically aged rum is a blend of both Pot and Traditional Twin Column Coffey still rums, matured for 3 years. ● This develops deep coconut, vanilla, and butterscotch notes - ideal for building upon in Crisma.

Brand Communication Strategy - Foursquare Crisma

Cream from Holland

● Dutch Cream is imported for the dairy component of Crisma. As such, Crisma is a Full-Dairy cream liqueur. Many cream liqueurs on the market use dairy substitutes or subpar cream. ● When asked “why Dutch Cream” Richard Seale responded “Because they make some of the best cream in the world” ● The product bears both a produced by and best by date - and is shelf stable, however it is recommended to be refrigerated once open.

Brand Communication Strategy - Foursquare Crisma

Coffee from Jamaica

● Jamaican coffee is also added into the blend for Crisma, allowing for development of rich dark coffee notes balancing out the Vanilla and Butterscotch of the Aged Foursquare Rum.

Brand Communication Strategy - Foursquare Crisma

Awards

● R.L. Seale & Co. and the Foursquare Rum Distillery have won a number of awards - especially in the last few years. While many of the awards are specific to particular expressions, the distillery and company as a whole have also garnered their fair share of awards - of high repute. ● 7x Rum Producer of the Year - International Spirits Challenge ● 4x Rum Producer of the Year - International Wine & Spirits Competition ● 2021 Master Distiller / Master Blender of the Year (all categories) - International Spirits Challenge ● 2021 Outstanding Spirits Producer (all categories) - International Wine & Spirits Competition.

Brand Communication Strategy - Foursquare Crisma

Barbados

● Considered by many, and documented in multiple publications as the birthplace of Rum. ● Rums produced in Barbados range from type of production, many utilizing 17th and 19th Century technology. ● Many rum brands and blends have consistently used, featured or been exclusively Barbados Rum for its distinct quintessential “Rummy” character. Different from the neutral style of rum popularized from Cuban / “Spanish” style rums, and from the “ester” and “Funk”-laden rums of Jamaica, Barbados Rum holds a strong and pure character of the raw material, sugar cane.

BRAND COMMUNICATION STRATEGY