Agave Playbook

AGAVE BRAND SHORTAGE

Key Facts: • If Tequila is to maintain its soaring popularity, the industry must guard against supply shortages. It is recommended that we all work with producers who own their own agave or have secured consistent agave supply and can distill and age to fulfill the growing demand. • Wholesalers are currently out-of-stock of common call brands and high-end agave spirit brands.  • WithinWinebow, Agave as an overall spirits product category accounts the largest share of our total spirits business. We partner with the best agave producers; trustworthy in terms of authenticity, quality and supply. 

Recent Articles: We have all read the headlines on tequila brands facing supply issues due to the social distancing measures, complicating production in Mexico.

Sevenfifty.com Retailers Confront

Worsening Shortages of Major Spirit and Wine Brands Bloomberg.com Patron’s Socially Distanced Tequila Distillery Can’t Keep Up

ShankenNewsDaily.com Report: Patrón Facing

Shortages in Multiple States as Consumption Ramps Up

Bevalcinsights.com Tracking Tequila’s Rise

FUN THOUGHT: • It’s easy to look at a bottle of whiskey and understand that most of the color comes from barrel maturation. In this case age equals time and investment, and therefore - a higher cost per bottle. • A similar process applies to agave spirits. Your whiskey matures in barrels; the equivalent in agave happens while still in the earth! Agave take 5-50 years to mature fully, ripening enough to harvest and eventually turn into a spirit. Imagine the nutrients, influences and therefore flavors that are derived from all this terroir - and therefore again, a higher cost per bottle.

Please contact your sales consultant to order.

PAGE 3

Winebow.com