Winebow Marketing Calendar July - December 2014

New Label Launch and POS Celebrate the launch of the first major label change in 15 years! F AT bastard now boasts a cheeky, new label that draws inspiration from the iconic French Topiary. Newly branded POS will be available for year-round support! Launch Date: Ongoing

Branded Stemless Glassware F AT bastard branded stemless wine glasses to support the new label launch! Launch Date: Ongoing

Breast Cancer Awareness Program Breast Cancer Awareness is F AT bastard’s biggest promotion of the year! For every bottle of F AT bastard sold during the months of September and October, we will donate .25¢ to breast cancer charities (up to $40,000) . This is our 12th consecutive year and thus far we have donated over $700K to this worthy cause! Launch Date: September 1

New Red Blend Launch and Malbec Refresh Presenting a fresh new look for High Note Malbec and a new Red Blend. Supporting elements to include updated of point of sale. Launch Date: Q3 2014

Red Blend ANDES 1,100 METER

Malbec E L E V A T E D

Altitude isessential inprovidingourvineyardswith intense sunlight and cool temperatures. This perfect paradox allows us to craft a Red Blend with a deep ruby-red hue, silky texture and vibrant flavors of ripe dark fruits. UcoValley , Mendoza , Argentina 2013

UcoValley , Mendoza , Argentina Altitude is essential in providing our vineyardswith intense sunlight and cool temperatures. This perfect paradoxallowsus to craft aMalbecwithadeep violet hue, smooth velvety texture and vibrant fruit aromas. 2013