Rieger Straight Bourbon Whiskey

RIEGER STRAIGHT BOURBON WHISKEY

J. RIEGER & CO. | 2024

STRAIGHT BOURBON WHISKEY

This bourbon represents everything we’ve been working towards since J. Rieger & Co. was resurrected.

Our team has put countless hours into obsessing over every detail to make this bourbon the best it can be.

The significance of the launch of this product cannot be understated…this is the most important launch in our company’s history. This is truly a game changer for us.

The goal is for this bourbon to quickly become our #1 product. Our top seller, our most widely distributed.

J. RIEGER & CO. | 2024

STRAIGHT BOURBON WHISKEY

J. RIEGER & CO. | 2024

THE PROCESS

1. Mashbill – Same as our Bottled in Bond.

• 56% corn, 30% rye, and 14% malted barley.

2. Sweet mash fermentation – How does this differ from traditional sour mash?

3. Two-step distillation

4. Barrel-aging & blending – Why is this NOT Bottled in Bond?

J. RIEGER & CO. | 2024

THE TASTE

• Rieger Straight Bourbon Whiskey is brimming with layers of flavor and complexity, showcasing aromas of candied citrus and baked bread. Rich flavors of orange marmalade, cracked pepper, and lightly toasted coconut are followed up by a long finish with hints of mild tobacco and a toffee-like sweetness.

J. RIEGER & CO. | 2024

QUICK REFERENCE GUIDE / TOP 10 NEED-TO-KNOWs

1. 100% Distilled, Aged, Blended and Bottled in Kansas City, MO - In taking the next step in building upon the J. Rieger legacy, this product is 100% locally made, with no sourced Whiskeys. 2. Sweet Mash Fermentation – Most people are familiar with “Sour Mash Whiskey” as that is a far more common and traditional fermentation method. Conversely, we use a process called sweet mash. Instead of using a backset to kickstart fermentation, we start with a clean slate, an empty tank. We add the water and the grain and begin our mash. Using this process has given us good control over the mashing and fermentation process, and we are finding it results in a high quality, uniquely-Rieger bourbon in the end. 3. Mashbill – This Bourbon utilizes the exact same mashbill as our Bottled In Bond Bourbon – 56% Corn, 30% Rye, 14% Malted Barley. 4. Two-step Distillation Process – We employ a proprietary 2-step process during distillation that utilizes both a 27 ft. column still for the first run, and then a second run through our original custom-designed 750 gallon Vendome pot still, where the heads and tails are cut. This method is unique in our industry, and while it is less efficient than traditional continuous distillation, it allows our team to extract the maximum amount of flavor and texture out of the final spirit. 5. Aging process – We only utilize only 53 gallon white American Oak barrels, with a level 3 char. Nothing that goes into this blend is less than 4 years old, while barrels are selected from lots ranging to up and over 5 years of age, and coming from multiple locations in our 2 warehouses to result in a rich and complex bourbon.

J. RIEGER & CO. | 2024

QUICK REFERENCE GUIDE / TOP 10 NEED-TO-KNOWs

6. Filtration and water – We use only a “non-chill filtered” bottling process, which ensures we are leaving everything in the whiskey that gives it its rich and creamy, full-bodied profile. Our water is as pure and clean as it gets, going through a multi-stage filtration and reverse osmosis process. 7. Dave Pickerell and Master Distiller Nathan Perry – While the legendary Dave Pickerell (Whistle Pig & Makers Mark) was a founding partner of our distillery and created the recipe for our Bourbon, our Master Distiller Nathan Perry tutored under Dave and oversees all of the day to day and production details. 8. Unrelenting focus on quality – Every last step and detail around our production method prioritizes quality, so that we may showcase how Kansas City can make a world class bourbon whiskey on par with the industry giants. 9. Cost per ounce – Regardless of our sometimes less efficient production methods that emphasize quality over quantity, we work hard to ensure that our price is reasonable and approachable for bars and cocktails. 10. Cocktails and recommended uses – Mixes great in shaken, stirred, or highball cocktails, or just as a shot with a cold beer!

…and this list goes to 11: It's freakin’ delicious!

J. RIEGER & CO. | 2024

DRINKS STRATEGY

PURPOSE:

Our ultimate goal is to create loyalty on the opposite side of the purchase funnel with our “signature serve” cocktails. The intention is to fulfill this with three main marketable points:

1. Awareness of our high-quality spirits, and their use in cocktails that may satisfy a consumer’s general needs. 2. Creating a desire to try the drink; whether crafting at home or at their favorite bar. 3. When our consumers are ready to buy, the cocktail’s name and ingredients should be approachable in flavor profile, easy to execute, and effortless to articulate.

AWARENESS / CONSIDERATION / CONVERSATION

J. RIEGER & CO. | 2024

DRINKS STRATEGY

We will focus on three general cocktail categories and give the account classic cocktail options within each category that will highlight our bourbon.

1. Shaken cocktails 2. Stirred cocktails 3. Highball cocktails

J. RIEGER & CO. | 2024

DRINKS STRATEGY

CLASSIC SHAKEN COCKTAILS

For most, there is hardly any other cocktail that is so widely adored and enduring as the whiskey sour. Although you’ll find many modern interpretations using its recipe as a foundation - remarkably, this classic has remained relatively unchanged over its many years of existence. Below you’ll find our preferred Bourbon Sour and a couple modern inspired classics.

BOURBON SOUR

GOLD RUSH

BOURBON SMASH

• 2 oz Rieger Straight Bourbon • ¾ oz simple syrup • ¾ oz fresh lemon juice • 1 egg white (optional)

• 2 oz Rieger Straight Bourbon • ¾ oz honey syrup (2:1 honey to water) • ¾ oz fresh lemon juice

• 2 oz Rieger Straight Bourbon • ¾ oz simple syrup (1:1 sugar to water) • Half of a lemon; quartered & muddled with 5 mint leaves

GARNISHED WITH ORANGE SLICE & CHERRY

NO GARNISH

GARNISH WITH A MINT SPRIG

FOR ALL COCKTAILS: Combine all ingredients in a cocktail shaker with ice. Vigorously shake for 6-8 seconds. Strain into a rocks glass, with ice, and place the garnishes.

J. RIEGER & CO. | 2024

DRINKS STRATEGY

CLASSIC STIRRED COCKTAILS

Although obscure in its experience, the Boulevardier is a fail-safe classic for any bourbon lover. The Campari provides a beautifully earthy and dry complexity that can only be balanced by the sweet texture of both Rieger Bourbon and sweet vermouth. See our standard Boulevardier recipe below with another pair of spirit forward sippers.

BOULEVARDIER

MINT JULEP

REVOLVER

• 1 oz Rieger Straight Bourbon • 1 oz Campari • 1 oz sweet vermouth

• 2 oz Rieger Straight Bourbon • 1 bar spoon rich simple syrup (2:1 sugar to water) gently muddled with 4-5 mint leaves

• 2 oz Rieger Straight Bourbon • ½ oz Caffè Amaro • 1 bar spoon simple syrup

GARNISH WITH ORANGE SLICE

GARNISH WITH FLAMED ORANGE PEEL

SERVE WITH CRUSHED ICE GARNISH WITH MINT SPRIG

FOR ALL COCKTAILS: Combine all your ingredients in a mixing glass with a generous amount of ice. Stir for 10-15 seconds. Strain over a large rock and garnish with an orange slice

J. RIEGER & CO. | 2024

DRINKS STRATEGY

CLASSIC HIGHBALL COCKTAILS

No more straightforward and simplistic cocktail than the Highball. A spirit base topped with a non alcoholic mixer - typically effervescent in nature. Truly one of the most beautiful and elegant ways of showcasing any spirit. Below is our preferred highball builded, followed by some tried and true classics.

BOURBON COLA

HIGHBALL

BOURBON PRESS

• 2 oz Rieger Straight Bourbon • ~4 oz sparkling water • 2 dashes orange bitters (optional)

• 2 oz Rieger Straight Bourbon • ~4 oz cola

• 2 oz Rieger Straight Bourbon • ~2 oz ginger ale • ~2 oz soda water

GARNISH WITH LEMON WEDGE

GARNISH WITH ORANGE SLICE

GARNISH WITH LEMON WEDGE

FOR ALL COCKTAILS: Start by using an empty chilled glass. Add the bourbon, followed by gently adding the soda (and optional orange bitters). Add ice last; followed by the garnish.

J. RIEGER & CO. | 2024

THANK YOU!

(AND LET’S SELL SOME BOURBON!)