IL - Mindful Choices

Non-alcoholic spirits sales are expected to grow 11x faster than traditional alcohol through 2025

THIS CATEGORY IS SHOWING DOUBLE- DIGIT GROWTH, AND THE BIG PLAYERS ARE DIVING IN The category loosely defined as “wellness” or “better for you” wines has taken off over the past half-decade, drawing a variety of players all eager to tap into the desire for healthier lifestyle choices. Twelve leading brands combined for 14% increase in 2023, reaching 2.07 million cases according to Impact Databank. Volume of those leading 12 brands has more than quadrupled since 2020. Scheid Family Wines was one of the early players in the field, launching Sunny With a Chance of Flowers ($12-$20 a 750ml) in 2020. Executive vice president Heidi Scheid says the combination of health and wellness became a focal point for many consumers in all product categories, and the early success of White Claw, with it prominent calorie statement on the front of the package, led her to channel efforts in that direction on the wine side. Sunny With a Chance of Flowers gained considerable traction right away and was quickly met with competition. “We were one of the first ones out of the gate and now it feels like every week there’s

something new,” says Scheid “It just points to the strength of the category. It’s not all about being better for you. It’s really about your mental state. Sunny With a Chance of Flowers is a wine of positivity. And that seems to resonate very well.” Excerpts from the article Wellness Wines — Market Watch June 2024

Loire Valley - 11% ABV

Italy - 12.5% ABV

Chablis - 12.5% ABV

Rioja - 13.5% ABV

California - 14.5% ABV

Italy - 5% ABV; 18 g/L residual sugar

Portugal - 19.5% ABV; 110 g/L residual sugar

* Calorie Count Formula * Wine Calories = Volume x ABV% x 8 x (Grams of alcohol/Liter x 7) /1000 = # of calories. Feel free to try it with any wine you have available. Source: PUREWINE