CA Chain SOND Tool Kit

CA CHAIN SOND HOLIDAY 2022

T H E W I N E B O W CA CHAIN SOND HOLIDAY TOOLKIT

CONTENTS

MILAM & GREENE. ..........................................................52 NOVELTY HILL / JANUIK................................................57 OLD BRIDGE CELLARS...................................................62 PAUL HOBBS.....................................................................67 PEJU.....................................................................................72 SEAN MINOR.....................................................................77 WINESELLERS...................................................................82 WINE SOCIETY..................................................................87 WÖLFFER...........................................................................91

AMICI / OLEMA / NO CURFEW..................................... 2 ANCIENT PEAKS................................................................. 7 BROWN ESTATE...............................................................12 DVWP..................................................................................17 ELIZABETH SPENCER.....................................................22 EUROPEAN CELLARS......................................................27 FORG’S LEAP.....................................................................32 GREENBAR.........................................................................37 HEDGES..............................................................................42 MATTHEWS.......................................................................47

AMICI / OLEMA/ NO CURFEW

Melissa Devore President melissa.devore@amicicellars.com (703) 599-9587

Vanessa Goldenson Director of Sales – Western Region vanessa.goldenson@amicicellars.com (818) 590-0749

Melissa Devore President melissa.devore@amicicellars.com (703) 599-9587

AMICI/ OLEMA NO CURFEW

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

1.

The Olema brand is a distinct selection of wines focused on terroir and fruit source that overdelivers on quality for the price. All Olema wines since 2015 have been rated 90pts or above by multiple critics. The 2019 Olema Pinot Noir received 92pts from James Suckling. Crafted by Tony Biagi (Galloni ’ s winemaker of the year in 2020) who hails from Duckhorn, Plumpjack, Cade and Hourglass.

1.

The Olema brand is a distinct selection of wines focused on terroir and fruit source that overdelivers on quality for the price. 6SFIVX 4EVOIVW “ :EPYI ;MRI ;SVPH[MHI SJ ” 8LI ZMRXEKI MW VEXIH TXW F] .EQIW 7YGOPMRK Crafted by Tony Biagi (Galloni ’ s winemaker of the year in 2020) who hails from Duckhorn, Plumpjack, Cade and Hourglass.

1.

From the same team that makes Amici and Olema wines, the California appellation allows winemakers to find the best sources for each varietal throughout California. These wines overdeliver for their price point. They are varietally correct and not manipulated like other wines at this price point. Crafted by Tony Biagi ( Galloni’s winemaker of the year in 2020) who hails from Duckhorn, Plumpjack, Cade and Hourglass.

2.

2.

3.

3.

3.

Copyright Statement

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AMICI/ OLEMA/ NO CURFEW

Programming -

September

October

November

December

Olema Chard Olema Sauvignon Blanc Olema Pinot Noir No Curfew Red No Curfew Pinot Noir No Curfew Chardonnay

$102/case

$150/case; BF 5 CS $138.96 $108/case

$102/case $78/case $102/case

BF 5 cs $373 BF 5 cs $168.96 BF 5 cs $185.96

Amici Napa Cab Amici Sauv Blanc Amici Chard

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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AMICI/ OLEMA/ NO CURFEW

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants Photo required

$30/case stack (min 3 cases)* excludes Total Wine

Supplier rep name: Email address: Phone number: Website/Trade site:

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AMICI/ OLEMA/ NO CURFEW

MARKETING

Copyright Statement

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ANCIENT PEAKS

ANCIENT PEAKS (WAITING ON POWERPOINT VERSION)

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

1.

Paso Robles AVA, the fastest growing AVA in CA for Cabernet Sauvignon in grocery CA 100% Estate, SIP Certified Sustainable Vineyard Consistently rated 90+ points and under $20 retail.

1.

91 pts Tasting Panel

1.

Paso Robles AVA, the fastest growing AVA in CA for Cabernet Sauvignon in grocery CA Portion of the proceeds donated to Dream Big Darling Foundation supporting women in the wine and spirits industry Local artist created label – way to give back to the community

2.

Family-owned winery

2.

2.

3.

Coolest Sub AVA of Paso Robles, making a crisp, refreshing wine with grapefruit, kiwi and pear

3.

3.

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ANCIENT PEAKS

Programming - Sauvignon Blanc Cabernet Sauvignon Renegade Chardonnay Merlot Zinfandel One Stone One Stone Rosé

AVP $108 cs cost SOND

AVP $144 cs cost SOND -Safeway Nor Cal $12.00 / QD SOND

AVP $150 cs cost SOND; BF 5 cs $150.96

None

AVP $136 cs cost SOND AVP $138 cs cost SOND None

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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ANCIENT PEAKS

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants Photo required Chain Sales Consultants Photo required Chain Sales Consultants Photo required Chain Sales Consultants Photo required Chain Sales Consultants Photo required Chain Sales Consultants Photo required Chain Sales Consultants Diver Required Chain Sales Consultants Diver Required

AVP $30/3 case stack Cabernet, SB, One Stone Rose and Chard+$10/additional case $50 per Safeway Demo Must pour Cabernet $15 per Safeway DSD 90 days unsold $50 per AVP Demo Must pour Renegade, Cabernet and Sauv Blanc Whole Foods$30/3 case stack + $10/additonal case $10 new Cold Box Safeway /SaveMart$30/3 case stack Cabernet +$10/additional case

$10 per Savemart DSD 90 days unsold

Copyright Statement

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ANCIENT PEAKS (WAITING ON POWERPOINT VERSION)

IN-STORE

SOCIAL MEDIA

DEMOS

PRESS

Copyright Statement

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BROWN ESTATE

BROWN ESTATE

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

1.

Black Owned

1.

Black Owned

1.

Black Owned

2.

Women Owned

2.

Women Owned

2.

Sustainable

3.

Women Wine Made

3.

Women Wine Made

3.

Fantastic red blend under 40 MSRP

4.

Sustainable

4.

Sustainable

5.

Vegan

5.

Vegan

6. 7.

Copyright Statement

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BROWN FAMILY

Programming - Corporate Retail

September

October

November

December

House of Brown Chardonnay House of Brown Rosé Chaos Theory

none none SOND New Item QD Safeway 12.00/case

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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BROWN ESTATE

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Account Executives Account Executives Account Executives Regional Director Chain Sales Consultants

none none none none none

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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CURRENT POINT OF SALE

Copyright Statement

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DVWP

DVWP

Please add bottle shot, back label with UPC shot

Please add bottle shot, back label with UPC shot

Please add bottle shot, back label with UPC shot

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

1.

Female Wine maker

1.

Brand is growing double digits XAOC

1.

90+ point rated wine

2.

Top 3 selling Sonoma wine over $20.00

2.

Napa valley Cabernet 90+ rated

2.

sub $20.00 Napa Valley Sauv Blanc

3.

12 straight years of 90+ point rated wine

3.

Vestcom support/ Demo Support

3.

Zero points of distribution

Copyright Statement

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DVWP

Programming -

September

October

November

December

MacRostie Chardonnay MacRostie Chardonay MacRostie Pinot Noir Textbook Chardonnay Textbook Sauvignon Blanc Textbook Cabernet Sauvignon extbook Cabernet Sauvignon

AVP $186.00 cs cost SOND; TWMQDM&Mw/ TB whites offer out

Safeway- 10.92/ case QD

Gelson's Date TBD - $15 per case QD for Newsletter

TWMQDM&Mw/ SB and MacRostie offer out AVP $252 cs cost SOND - Gelsons $24 QD for Newsletter (date TBD) TWMQDM&Mw/ Chy and MacRostie offer out

AVP $270 cs cost SOND

Safeway- 7.92/ case QD

Gelsons Date TBD - $18 per case QD for Newsletter nand $9 per case QD ongoing

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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DVWP

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants

none

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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CURRENT POINT OF SALE

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ELIZABETH SPENCER

ELIZABETH SPENCER

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

1.

Sauvignon Blanc category only wine segment growing +4.2%-IRI Data

1.

Napa Valley Cabernet Sauvignon

1.

Rose $15-$20 growing +5.2%-IRI Data

2. 92 points , Jeb Dunnuck, 2018v

2.

Lush, exuberant, and balanced in screw cap

2.

Vibrant & fresh style in a screw cap

3.

SRP: $20.00

3.

SRP: $50.00

3.

SRP: $20.00

Copyright Statement

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ELIZABETH SPENCER

Programming - Corporate Retail

September

October

November

December

Rosé Sauvignon Blanc Cabernet Sauvignon

$12.00 QD $6 QD $6 QD

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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ELIZABETH SPENCER

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants Chain Sales Consultants Chain Sales Consultants

3 case stack $35

Cross Merch $25 (1 cs min) Cold Box Placment $50

Supplier rep name: Email address: Phone number: Website/Trade site:

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ELIZABETH SPENCER

Accolade Shelf talkers

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EUROPEAN CELLARS

EUROPEAN CELLARS

Burgans Albarino

Lafage Bastide Miraflors

Novellum Chardonnay

1. 2. 3.

Custom Cuvee made by Eric Solomon

1. 2. 3.

Excellent Value Always Great Press

1. 2. 3.

Aromatic Chardonnay

Great Label Recognition

Excellent Value

Excellent value

Crowd pleaser for this “ fresh ” red

Great Press for this “ Eric Solomon ’ s wine ”

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EUROPEAN CELLARS

Programming - Corporate Retail

September

October

November

December

Burgans Albarino Lafage Bastide Miraflors Novellum Chardonnay Chateau Pesquie 1912M

None None None $10.00 QD Safeway Nor Cal

Supplier rep name: Email address: Phone number: Website/Trade site:

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EUROPEAN CELLARS

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants

None

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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EUROPEAN CELLARS

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FROG ’ S LEAP

FROG ’ S LEAP

2019 Frog ’ s Leap Estate Cabernet Sauvignon, Rutherford, CA

2020 Frog’s Leap Zinfandel, Napa Valley

2020 Frog ’ s Leap “ Shale & Stone ” Chardonnay, Napa Valley 1. Inspired by the wines our winemaker loves to drink, Frog ’ s Leap Chardonnay is a nod to old world style with delicate, reductive aromas known to classic Chardonnay – minerality, stoniness, a matchstick quality.

1.

Co-fermented with 15% Petite Sirah. Ample fruit, natural acidity and moderate alcohols deliver a wine with great aging potential. 60%Aged in concrete cubes, which preserves freshness and adds depth of body to the wine. Dense, but not heavy.

100% Rutherford fruit – a true terroir expression from three estate vineyards within 10 square miles that define the appellation. Taste that “ Rutherford Dust ”

1.

2.

2.

94 Points, Vinous by Antonio Galloni (Oct 21)

2.

Consistent. Chardonnay sourced from a singular Truchard vineyard – since 1985 (35 th vintage).

3.

100% Certified Organic and dry-farmed

3.

100% Certified Organic and dry-farmed

3.

Organically farmed

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FROG ’ S LEAP

Programming - Corporate Retail

September

October

November

December

Chardonnay Sauvignon Blanc Cabernet Sauvignon Merlot Zinfandel

None None None None

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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FROG’S LEAP

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants

None

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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FROG ’ S LEAP

Promotional Support ▪ Shelf talkers ▪ hang tags ▪ Case Cards ▪ Sell Sheets ▪ Break Down Boxes

Copyright Statement

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GREENBAR

GREENBAR

Please add bottle shot, back label with UPC shot

Please add bottle shot, back label with UPC shot

Please add bottle shot, back label with UPC shot

Top 3 Pitch Sales Points for Greenbar Rum+Cola

Top 3 Pitch Sales Points for Greenbar UnGin+Tonic

Top 3 Pitch Sales Points for Greenbar Lavender Bitters+Soda

1. Bar-quality RTD that attract premium buyers who ’ ll pay premium prices 1. Locally made, certified organic, transparent labeling + sustainable 1. Proven performer at Whole Foods nationwide + Safeway in NoCal

1. No work non-alc RTD with authentic gin flavor that attract premium buyers who ’ ll pay premium prices (PS, the distillery makes it with real gin that it de-alcoholizes) 1. Locally made, certified organic, transparent labeling + sustainable 1. Proven performer at Whole Foods nationwide

1. No work non-alc RTD with authentic bitters flavors that attract premium buyers who ’ ll pay premium prices 1. Locally made, certified organic, transparent labeling + sustainable 1. Proven performer at Whole Foods nationwide

Copyright Statement

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GREENBAR

Programming - Corporate Retail

September

October

November

December

Chardonnay Sauvignon Blanc Cabernet Sauvignon Merlot Zinfandel

None None None None

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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GREENBAR

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants

None

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

40

Greenbar

Copyright Statement

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HEDGES

HEDGES

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

1.

Non GMO, Vegan, Sustainable, Unfined & Unfiltered

1.

Non GMO, Vegan, Sustainable, Unfined & Unfiltered

1.

Non GMO, Vegan, Sustainable, Unfined & Unfiltered Female Winemaker (Family Owned & Operated)

2.

35% Red Mountain Estate fruit – great value

2.

2.

Female Winemaker (Family Owned & Operated)

3.

Great Value

3.

Femail Winemaker (Family Owned & Operated)

3.

Great Value

Copyright Statement

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HEDGES

Programming - Corporate Retail

September

October

November

December

Chardonnay Sauvignon Blanc Cabernet Sauvignon Merlot Zinfandel

None None None None

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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HEDGES

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants

Displays $35 for a 3cs stack and $10 each incremental case on display

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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HEDGES

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MATTHEWS

MATTHEWS

Matthews Cabernet Sauvignon

Matthews Blackboard Red

Jaine Sauvignon Blanc

1.

Blackboard program donates tens of thousands of dollars to support educational programs throughout the world. Current Vintage – 2019, 93 PTS James Suckling. Fruit Forward Bordeaux Blend – 51% Cabernet Sauvignon, 49% Merlot Fruit sourced from the famed Conner Lee and Solaksen Vineyards

1. Current Vintage – 2019, 93 PTS Wine Enthusiast – Editor ’ s Selection 2. Fruit from top vineyard sites in Walla Walla, Red Mountain and Wahluke Slope AVAS 3. Fermented in concrete 4. Aged in French oak barrels for 21 Months

Current Vintage – 2021, 92 Points Owen Bargreen, Single Vineyard – Evergreen known for beautiful bright whites, Ancient Lakes AVA Minimal intervention, fermented and aged in 100% stainless steel, fermented dry with less than 1% RS

1.

2.

2.

3.

3.

4.

Copyright Statement

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MATTHEWS

Programming - Corporate Retail

September

October

November

December

Matthews Cabernet Sauvignon

None

Matthews Blackboard Red Jaine Sauvignon Blanc

None None

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

49

MATTHEWS

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants Chain Sales Consultants Chain Sales Consultants

Crossmerch 1-case min $25 Coldbox $15 3 Case stack= $45

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

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MATTHEWS

Shelf Talkers/Neckers

Wood Box Display

Posters

Copyright Statement

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MILAM & GREENE

MILAM & GREENE

MILAM & GREENE TRIPLE CASK BOURBON 1. A batch of three hand-selected straight bourbon whiskies: Texas bourbon for a pop of spice, Kentucky bourbon for vanillas and fruits plus vintage Tennessee whiskey for structure and tannins. 2. Proprietarymash bill for our TX & KY whiskey is 70%TX corn, 22%malted rye fromOR &WA and 8%WY barley 3. This whiskey was awarded 93 Points by Wine Enthusiast and received Double Gold at San Francisco World Spirits Competition

MILAM & GREENE PORT CASK FINISHEDRYE 1. Indiana Rye whiskey is brought to Texas where we batch it in our warehouse and finish it in old Port Wine Casks. Texan sun influences the rate and strength of flavor imparted into the whiskey. Some casks take longer than others. 2. Awarded “ Gold ” , “ Best in Class ” & Best of Show", out of 550 craft distilleries at the 2021 American Craft Spirits Association 3. This whiskey was awarded 97 points by Wine Enthusiast and received Double Gold at San Francisco World Spirits Competition

MILAM & GREENE SINGLE BARREL BOURBON 1. As part of our award-winning, independent “ Single Barrel ” range, each barrel is evaluated, bottled, and hand-selected fromMilam& Greene ’ s growing sourced collection. 2. Each barrel yields approximately 280 bottles and the cask number, proof and alcohol by volume are hand-written on each label. No two casks are the same. 3. This whiskey was also awarded93 Points by Wine Enthusiast and received Double Gold at San Francisco World Spirits Competition

Copyright Statement

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MILAM& GREENE

Programming - Corporate Retail

September

October

November

December

Barrel Select Single Barrel Rye Triple Cask

$3 scan on TC, Geo Targetting; TWM$207.96 $3 scan on TC, Geo Targetting; TWM$231.96 $3 scan on TC, Geo Targetting, Safeway Nor Cal - 14.34/case QD

TWM$190.98

AVP $199.97 cs cost Nov-Dec

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

54

MILAM& GREENE

Incentives - Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants

Safeway -Wet Demo- Mi lam & Green 3 Cask only- $150 for 4 hour scheduled wet demo Safeway- 2 hour set up Dry Demo- $50.00- (Max 50 ) AVP- $25 for new DSD activation at acount targeting 50 accounts sold. AVP- 3 case Display $100. Photo and invoce requi red. AVP-Scheduled Demo & Pouring at Pavi l l ions 2.0 at $150.00 per demo. 1 per month sper store l imi t. Safeway- 2nd display $25.00 case- photo and RD/Account Specialst Verfication needed

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

55

MILAM & GREENE

DIGITAL ADVERTISING: Milam& Greene heavily invests in geotargeted social media and Google digital advertising which sends customers to our website so that they can “ Find a Retailer Near You ” or “ Buy Now ” . SELECT BARREL PROGRAM: The Milam& Greene Single Barrel Private Select Program is a very successful and sought-after program that offers bespoke bottling for key retailer partners. EDUCATION & EVENTS Customers are always excited to have Heather Greene (Master Blender plus celebratedwhiskey author and expert) or Marlene Holmes (Master Distiller and 30-year whiskey veteran) host an educational event or function.

PRESS Milam& Greene continues to generate press whether its by launching new allocated variants such at The Castle Hill Series or our highly anticipated new item for the fall, winning awards, our talented and experienced team (Master Blender Heather Greene andMaster Distiller Marlene Holmes) or even about launching a craft brand during the pandemic.

Copyright Statement

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NOVELTY HILL/JANUIK

NOVELTY HILL/JANUIK

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

1.

2019 vintage scored 91 points James Suckling

1.

2019 vintage scored 92 points James Suckling

1.

2019 vintage scored 92 points James Suckling

2.

Made by iconic winemaker Mike Januik from the top vineyards in the Columbia Valley Thirty 90+ scores from the major wine critics since 2001: WS, WE, Vinous, etc. Twice was a WS Top 100 pick, twice W&S Best Buy, three times WS Smart Buy/Best Value

2.

Made by iconic winemaker Mike Januik from the top vineyards in the Columbia Valley This wine has received 39 scores 90+, two Top 100 ’ s from WS and WE

2.

Made by iconic winemaker Mike Januik from the top vineyards in the Columbia Valley Mike Januik was named one of the Top 10 Masters of Merlot by Wine Enthusiast: that ’ s the Top 10 of all producers of the varietal in the world .

3.

3.

3.

Copyright Statement

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NOVELTY HILL/JANUIK

Programming - Corporate Retail

September

October

November

December

Novelty Hill Caberenet Novelty Hill RSR Novelty Hill Merlot Janiuk Cabernet Sauv Zinfandel

Safeway Nor Cal - SOND $10.00/case QD None Safeway Nor Cal - SOND $10.00/case QD None

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

59

NOVELTY HILL/JANUIK

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants Chain Sales Consultants

Cold box display earn $20 per placement picture required Out of department display , 3 cases or larger with POS get $40.

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

60

NOVELTY HILL/JANIUK

These tools are on the trade site for all core wines, both wineries:

Copyright Statement

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OLD BRIDGE CELLARS

OLD BRIDGE CELLARS

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

1.

The most highly scored Napa Cabernet at its price point Strong BTG presence in key California on premise accounts

1.

100% estate bottled from a worshipped AVA, one of Napa ’ s smallest and most expensive Least expensive luxury bottling from this pricey AVA (e.g. compare Cade at $130 etc.) Robert Craig the man was the driving force behind the establishment of this AVA

1.

100% estate fruit from young vines yields this “ value ” offering from Robert Craig Winery. Made with the same white glove care as the more expensive wines, equally age-worthy – the price difference reflects the younger vines, nothing more Building strong on premise BTG presence at white tablecloth restaurants around California

2.

2.

2.

3.

New agency ramping up press visibility

3.

3.

Copyright Statement

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OLD BRIDGE CELLARS

Programming - Corporate Retail

September

October

November

December

Affinity Cabernet Sauvignon Mountain Cuvee

None None None None

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

64

OLD BRIDGE CELLARS

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants

$10.00/ case for all re-orders in SOND.

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

65

OLD BRIDGE CELLARS

Shelf talkers

Review summary

Brand sheet

Tech sheet

Copyright Statement

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PAUL HOBBS

PAUL HOBBS

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

1.

20+ year history in CA; family farming heritage; certified sustainable

1.

Paul Hobbs was a pioneer in Argentina with his work beginning there in the mid- 80’s, Vina Cobos was established in 1998

1.

20+ year history in CA; family farming heritage; certified sustainable Alexander Valley and Moon Mountain fruit which produce an elegant and intensely structure Cabernet

2.

Clean, crisp style; 100% stainless steel

2.

2.

100% Malbec; a pure varietal expression

3.

Press: 93 DE, 92 JS, 90 WA, 90 JD

3.

Press: 93 JA, 90 VS

3.

Press: 93 JS, 91 VS, 90 WA

Copyright Statement

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PAUL HOBBS

Programming - Corporate Retail

September

October

November

December

Crossbarn Sonoma Cabernet Crossbarn Napa Cabernet Crossbarn Pinot Noir Crossbarn Chardonnay Felino Malbec

BF 5 CS $273 BF 5 CS $390 Safeway Nor Cal $24.00/ case QD BF 5 CS $180

Safeway Nor Cal $6.00/ case QD; BF 5 CS $144

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

69

PAUL HOBBS

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants Chain Sales Consultants Chain Sales Consultants

3-case Stack (non mandated)= $30 Felino or Crossbarn 6-case end display (non mandated)= $100 Felino or Crossbarn

New DSD (90 day unsold)= $30

Copyright Statement

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PAUL HOBBS

PRODUCT SHEET

RECIPE CARD

CASE DISPLAY

NECKER

SHELF TALKER

4 BTL CARRIER

CASE CARD

Copyright Statement

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PEJU

PEJU

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

1.

Family Owned, Women Led, Sustainable

1.

Family Owned, Women Led, Sustainable

1.

2.

95pts Somm Journal/Tasting Panel

2.

91pts Suckling May 2022

2. 3.

Punches WAY ABOVE it ’ s competitive set

3.

Total Value From Napa, Peju brand is on Fire

3.

Copyright Statement

73

PEJU

Programming - Corporate Retail

September

October

November

December

Sauvignon Blanc Caberent Sauvignon Chardonnay

AVP $180 cs SOND,Safeway Nor cal 12/ case QD- New Item intro AVP $456.00 cs cost SOND AVP $180 cs SOND, Safeway Nor cal 12/ case QD

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

74

PEJU

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants Chain Sales Consultants Chain Sales Consultants

Cold Box $20 3 cs stack SB or Chard $35 3 cs stack Cabernet $50

Copyright Statement

75

PEJU

Copyright Statement

76

SEAN MINOR

SEAN MINOR

Please add bottle shot, back label with UPC shot

Please add bottle shot, back label with UPC shot

Please add bottle shot, back label with UPC shot

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

1.

88 points Wine Enthusiast

1.

90 points The Tasting Panel

1.

2.

Sauv Blanc category is HOT!

2.

Our #1 SKU in CA! On & Off Premise

2. 3.

3.

3.

Copyright Statement

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SEANMINOR

Programming - Corporate Retail

September

October

November

December

4B Sauvignon Blanc 4B Chardonnay

Safeway Nor cal $ 12/ case QD ( off of 116 case price) Safeway Nor cal $ 12/ case QD ( off of 116 case price) / Raleys 6.00 QD Oct- Dec Safeway Nor cal $ 12/ case QD ( off of 116 case price) / Raleys 6.00 QD Oct- Dec Safeway Nor cal $ 12/ case QD ( off of 116 case price) / Raleys 6.00 QD Oct- Dec

4B Cabernet 4B Pinot Noir

Supplier rep name: Email address: Phone number: Website/Trade site:

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SEANMINOR

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants

$10/case 4B Stack min 3 cases

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80

SEANMINOR

Copyright Statement

81

WINESELLERS

WINESELLERS

B

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

1.

Cuvée des Moines or Blend of theMonks, was named i n honor of the earl y Benedictine monks whowere i nstrumental in developing the Champagne method. The crémant winemaking technique employs a reduced dosage, which l owers the bottle pressure about one a tmosphere, so that the Champagne is soft, creamy and packed with ti ny bubbles. The Bl eau Brut and Rose cuvee i s the fruit of a unique and very specific method of champagne making that has been perpetuated by Besserat de Bellefon s ince 1930. This consists of adding less “l iqueur de tirage” (a mi x of sugar, yeast andmust) at the moment of bottling which crea tes a lighter, more diaphanous formation of effervescence. The mous se is smooth, creamy and persistent. A distinctive feature of our Bl eu Brut is the absence of malolactic fermentation.

1. #1 Worlds Best Vineyard 2019, 2020, 2021

The name “ The Insider ” comes from the confidentiality agreement we had to sign in order to purchase the grapes from the vines of a well known winery producing world class wines. With our insider connections and knowledge we are able to offer you a wine of exceptional quality and pedigree at a price that will amaze. The Insider Cabernet Sauvignon is carefully crafted from grapes grown within 4 subdistricts within the Paso Robles AVA: Adelaida, Templeton Gap, Creston and Santa Margarita Ranch.

1.

2. 2. Constant 90+ scores every vintage. 94 JS, 91 V, 90YB W&S (19) 92 V (20) 3. Zuccardi ‘ Q ’ Malbec represent wines of the highest quality made from the oldest vines, up to 40 years of age, grown at the foot of the Andes Mountains in the high-altitude province of Valle de Uco of Mendoza. The rich climate and geography of our high elevation Valle de Uco vineyards provide excellent fruit ripening and concentration.

2.

2.

3.

90 Wine Enthusiast , 2018 Vintage

3. 4.

Bleu Brut 91 WA, 91 WE Brut Rose 90 WA, 92 WE

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WINESELLERS

Programming - Corporate Retail

September

October

November

December

wine? wine?

None None

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

84

WINESELLERS

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants

$10/case CSC stack (Excludes SB) unsold for 90 days

Copyright Statement

85

CURRENT POINT OF SALE

Copyright Statement

86

WINE SOCIETY

WINE SOCIETY

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

• • • •

• • • •

• • • •

Certified Woman-Owned (WBE1902521) Female founded and focused (over 60% vendor partners are female owned) 100% California Multi-Award Winning Wine at the best value (6x4pack case) Premium wine = low RS + low sulfites … better for you!

Certified Woman-Owned (WBE1902521) Female founded and focused (over 60% vendor partners are female owned) 100% California Multi-Award Winning Wine at the best value (6x4pack case) Premium wine = low RS + low sulfites … better for you!

Certified Woman-Owned (WBE1902521) Female founded and focused (over 60% vendor partners are female owned) 100% California Multi-Award Winning Wine at the best value (6x4pack case) Premium wine = low RS + low sulfites … better for you!

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88

WINE SOCIETY

Programming - Corporate Retail

September

October

November

December

wine? wine?

None None

Supplier rep name: Email address: Phone number: Website/Trade site:

Copyright Statement

89

WINE SOCIETY

Incentives -

Corporate Retail

Who Qualifies Notes

September

October

November

December

Chain Sales Consultants

Whole Foods Tasting $75 per demo

Copyright Statement

90

WÖLFFER ESTATE

WÖLFFER ESTATE

Please add bottle shot, back label with UPC shot

Please add bottle shot, back label with UPC shot

Please add bottle shot, back label with UPC shot

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

Top 3 Pitch Sales Points

1.

Summer in a Bottle Rose FROM FRANCE

1.

Argentinian, Malbec-based Rose

1.

Delicious and unique featuring 10% torrantes

2.

Sustainably Grown and eye popping marketing

2.

Proprietary bottle design

2.

Proprietary bottle design

3.

James Suckling 90pts

3.

Made in collaboration with Dominio del Plata, Susanna Balboa

3.

Made in collaboration with Dominio del Plata, Susanna Balboa

4.

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WÖLFFER ESTATE

Programming - Corporate Retail

September

October

November

December

Summerin a Bottle Rosé Finca Rosé Finca White

None None None

Supplier rep name: Email address: Phone number: Website/Trade site:

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93

WÖLFFER ESTATE

Incentives -

Who Qualifies Notes

September

October

November

December

SIR Provence &Long Island, Finca Rose, Finca White / Accounts: BevMo!, WFM, Total Wine (Excludes mandated placements):$7/case per case stack (3-case Minimum)

Chain Sales Consultants Chain Sales Consultants

$15/cold box placement (BevMo!, WFM,TWM)

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CURRENT POINT OF SALE

BOTTLE NECKERS SHELK TALKERS

BOTTLE NECKERS SHELK TALKERS

STICKERS

EDITABLE SELL SHEET

POSTCARDS

CASE CARDS

POSTERS

TAP HANDLES

CARAFES

ICE BUCKETS & BAGS

Copyright Statement

95

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